Performance Marketer

About the job:Key responsibilities:

1. Read the weekly utilisation report by SKU city, not just in aggregate, and identify cold SKU-city combinations early.

2. Diagnose whether an underperforming SKU is a visibility, budget, catalogue, retention, or genuinely low demand problem.

3. Act by pulling the right lever across Google Ads (Search, Shopping, PMax, AI Max), Meta Ads (including Advantage+ Shopping), catalogue, or lifecycle channels (WhatsApp, Email, WebEngage).

4. Review the following week to confirm whether the diagnosis and lever worked, and iterate where they didn't.

5. Track campaign and utilisation performance in Zoho Analytics, with the goal of fewer cold SKU-city combinations week over week.

6. Share regular updates on utilisation trends, CAC, and ROAS with the demand generation lead.Who can apply:Only those candidates can apply who:have minimum 1 years of experienceare from Bangalore onlySalary:₹ 5,00,000 - 8,00,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Other perks:Informal dress code, Health InsuranceSkills required:Digital Marketing, Google AdWords, Facebook Ads, Data Analysis and Performance MarketingOther Requirements:1. UG/PG in any discipline; BE/BTech or B.Sc. in mathematics/statistics preferred.2. 1 - 2 years of hands-on experience running Google Ads and Meta Ads - strong instincts matter more than seniority.3. Comfortable reading data every week and drawing your own conclusions from it.4. A real diagnostic instinct - you know which lever to pull, and when, not just 'spend more.'5. Understands that in rental, utilization beats any single conversion event.6. Prior experience in rental, D2C, or performance-marketing-heavy roles.About Company:SharePal.in is a rental and refurbished platform to make aspirational products accessible and affordable for everyone. One can rent aspirational products like gaming consoles, cameras, travel gear, AV/VR equipment, and more. Available across India, SharePal has served more than 50K customers and helped save them more than Rs 100 crore. Currently, we are a team of 50+. Join our growing team and be part of the next big change!

Responsibilities

Key responsibilities:

1. Read the weekly utilisation report by SKU city, not just in aggregate, and identify cold SKU-city combinations early.

2. Diagnose whether an underperforming SKU is a visibility, budget, catalogue, retention, or genuinely low demand problem.

3. Act by pulling the right lever across Google Ads (Search, Shopping, PMax, AI Max), Meta Ads (including Advantage+ Shopping), catalogue, or lifecycle channels (WhatsApp, Email, WebEngage).

4. Review the following week to confirm whether the diagnosis and lever worked, and iterate where they didn't.

5. Track campaign and utilisation performance in Zoho Analytics, with the goal of fewer cold SKU-city combinations week over week.

6. Share regular updates on utilisation trends, CAC, and ROAS with the demand generation lead.