Digital Marketing Executive

Job Title: Digital Marketing ExecutiveJob Type: Full TimeLocation: IndoreSummary/Objective:We are looking for an experienced and results-driven Digital Marketing Executive to join our dynamic marketing team. The ideal candidate will be responsible for implementing effective digital marketing strategies to optimize our online presence.Responsibilities:•     SEO: Implement and manage search engine optimization (SEO) strategies to improve search rankings and drive traffic to our website.•     Social Media Marketing (SMM): Develop and execute social media strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn.•     Pay-Per-Click (PPC) Campaigns: Create and manage PPC campaigns to generate leads and increase brand visibility.•     Facebook and Instagram Setup: Manage the setup and maintenance of our Facebook and Instagram shopping features.•     Shopping Engine Product Feed: Oversee the submission of product feeds to various shopping engines and ensure they are optimized for maximum visibility and conversion.•     Data Analysis & Reporting: Utilize Excel for data analysis and creating detailed marketing reports to track performance and inform strategy.•     Social Media Post Scheduling: Utilize social media post scheduling tools to plan and publish content efficiently.•     Email Marketing: Implement email marketing campaigns using various tools to engage with customers and prospects.Qualifications/Requirements:Education:•     Bachelor's degree in Marketing, Digital Media, or related field.Experience:•     Proven experience in digital marketing.•     Strong understanding of SEO, SMM, and PPC.•     Proficient in Microsoft Excel for report creation and data analysis.•     Familiarity with social media calendar planning and posting schedule.•     Experience with email marketing tools and strategies.•     Experience in e-commerce marketing.•     Certifications in Google Analytics, Google Ads, or similar platforms.Skills:•     Creative thinking with a focus on innovation and problem-solving.•     Excellent communication and analytical skills.