Specialist Performance Marketing (Owned Media) (Remote)

Set the vision, roadmap, and direction for the Customer Data Platform

Collaborate with stakeholders and different teams from the organization to collect data, identify gaps, and create functional requirements.

Champion customer data platform workshops and user adoption.

Planning & execution ofonline campaigns on Marketing Automation tools (like Webengage,Clevertap) which includes email, SMS, Push Notifications, inApp notification, Onsite Promotions, Users Journeys etc.

Responsible for Post-Install Conversion rates, User Engagements across primary Lines of Businesses & Other Health Metrics

Use Segmentation, Personalization & Dynamic Content to drive the Multi-Channel & Multi-Device Communication strategy via Marketing Automation Tool to enable scale

Implementation of the Marketing Automation Tools(Webengage/clevertap) - A Single Cross Channel Unified Platform to handle Data Aggregation (Search, Transaction & Analytics driven)

Reactivation of inactive user base through various online marketing channels

Work closely with Tech, Product, & Revenue Team to execute Engagement/ Retention Activities

Using marketing automation on Webengage/clevertap to build hyper personalized dynamic content campaigns basis real time user triggers