Performance Marketing executive

Responsibilities:

Plan and execute all performance marketing campaigns, including but not limited to SEM, Google Display and Discovery ads, remarketing & email campaigns

Manage budgets and campaigns across all digital channels to drive strong return on investment by optimisimng cost per qualified lead

Plan, execute, and measure experiments and conversion tests

Manage landing pages and optimize user experience

Ensure successful planning, execution, optimization for key traffic KPIs via paid, organic & other media channels

Identify trends and insights, and optimize spends and performance based on the insights

Requirements:

Any Bachelor’s/ Master’s degree

Certifications in Google and Facebook ad management strongly preferred

1-3 years of experience in setting up and optimizing Google AdWords & Facebook Ad campaigns.

Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Demonstrable experience managing SEM, marketing database, email, social media and/or display advertising campaigns

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments