Digital Marketing Executive

Job Title: Digital Marketing ExecutiveExperience: 1 -3 YearsLocation: AhmedabadAbout Xelentor TechnologiesXelentor Technologies is a growing IT solutions company specializing in web and mobile app development. We work with global clients and deliver innovative, scalable, and high-performance digital products.We are now expanding our marketing team and looking for a Digital Marketing Executive who can manage our online presence, generate leads, run paid campaigns, and improve our brand visibility.Key Responsibilities (Based on Your KRA)Social Media ManagementCreate and publish monthly social media postsPlan the monthly content calendarImprove engagement and follower growthLead GenerationRun and optimize Google Ads, Meta Ads, and LinkedIn AdsGenerate qualified leads through paid campaignsMaintain cost-effective campaigns and improve conversionsSEO & Website OptimizationPerform on-page and off-page SEOConduct keyword research and competitor analysisImprove website traffic and ranking performanceContent MarketingCreate or coordinate content for blogs, website pages, and social mediaPublish consistent blogs and optimize website contentSupport content planning with the design teamAnalytics & ReportingTrack performance using Google Analytics (GA4) and Search ConsolePrepare weekly and monthly performance reportsProvide actionable insights to improve ROIEmail MarketingPlan and run email campaigns and newslettersManage audience segmentation and automationsTrack open rate, clicks, and engagementBrand PresenceManage company listings on platforms like Clutch, GoodFirms, GlassdoorMaintain online profiles and ratingsSupport PR and branding activitiesLearning & GrowthStay updated with digital marketing trends and toolsComplete relevant certifications to upgrade skillsKey Skills RequiredSEO (On-page & Off-page)Google Ads / PPCMeta AdsSocial Media MarketingContent Writing / EditingBasic designing knowledge (Canva/Figma preferred)Google Analytics & Search ConsoleGood communication and analytical skillsQualificationsCertifications in Digital Marketing / Google Ads / SEO preferredExperience in an IT, marketing, or advertising industry is an added advantageRegardsHR Shivangi BhandariXelentor Technologies