Junior Social Media Marketing Associate - Fresher

About the job:Key Responsibilities

Social Media Management: Manage day-to-day social media activities, including content scheduling, publishing, and account engagement.

Content Creation: Create engaging posts, reels, stories, videos, and graphics featuring chess tournaments, coaching sessions, students, coaches, and centre activities.

Content Planning: Develop a weekly and monthly content calendar aligned with the centre's events, tournaments, and promotional activities.

Photography and Videography: Capture photos and short-form videos during chess classes, tournaments, events, and other activities.

Trend Research: Identify relevant social media trends, audio, formats, and creative ideas to increase reach and engagement.

Community Engagement: Respond to comments, messages, and enquiries professionally, and help build an active online chess community.

Event Promotion: Promote upcoming tournaments, workshops, chess camps, coaching programmes, and special events.

Performance Tracking: Monitor social media insights, reach, engagement, follower growth, and video performance, and suggest improvements.

Brand Building: Maintain a consistent brand identity, tone of voice, and visual style across all digital platforms.

Team Coordination: Work with coaches, management, students, and event teams to gather content and communicate updates accurately.

Required Skills and Qualifications

0-2 years of experience in social media management, digital marketing, or content creation. Freshers with a strong portfolio may also apply.

Basic knowledge of Instagram, Facebook, YouTube, and other relevant social media platforms.

Familiarity with Canva and video-editing tools such as CapCut, VN, or similar applications.

Good written communication skills in English; knowledge of Hindi and Marathi is an advantage.

Creativity, attention to detail, and an understanding of social media trends.

Basic knowledge of content analytics and social media performance metrics.

Ability to work independently, manage deadlines, and coordinate with a team.

Interest in chess, sports, education, or working with children and young learners is an added advantage.

Preferred Qualities

Proactive, organised, and eager to learn.

Comfortable capturing content at live events and tournaments.

Able to turn everyday activities into engaging social media stories.

Willing to experiment with new content formats and creative ideas.Who can apply:Only those candidates can apply who:Salary:₹ 2,50,000 - 2,90,000 /yearExperience:No experience requiredDeadline:[hidden]:59:59Skills required:Social Media Marketing, Search Engine Marketing (SEM), Digital Marketing, Search Engine Optimization (SEO), Facebook Marketing, Creative Writing and CanvaAbout Company:Mumbai Chess Centre, located in the heart of Mumbai, India, is recognised as the largest and most prestigious chess academy worldwide. With a legacy of excellence, we provide top-tier chess training both in-person and through our comprehensive online platform, catering to students from over 13 countries. Our commitment to the art and strategy of chess is reflected in our diverse programs that cater to all skill levels from beginners to seasoned players. Our expert coaches are many of whom are grandmasters and international champions.

Building strategic thinkers and global chess champions through unmatched education. Unlocking the world of chess mastery, one move at a time, for players worldwide. Transforming chess enthusiasts into champions with premier training and global reach.

Responsibilities

Key Responsibilities

Social Media Management: Manage day-to-day social media activities, including content scheduling, publishing, and account engagement.

Content Creation: Create engaging posts, reels, stories, videos, and graphics featuring chess tournaments, coaching sessions, students, coaches, and centre activities.

Content Planning: Develop a weekly and monthly content calendar aligned with the centre's events, tournaments, and promotional activities.

Photography and Videography: Capture photos and short-form videos during chess classes, tournaments, events, and other activities.

Trend Research: Identify relevant social media trends, audio, formats, and creative ideas to increase reach and engagement.

Community Engagement: Respond to comments, messages, and enquiries professionally, and help build an active online chess community.

Event Promotion: Promote upcoming tournaments, workshops, chess camps, coaching programmes, and special events.

Performance Tracking: Monitor social media insights, reach, engagement, follower growth, and video performance, and suggest improvements.

Brand Building: Maintain a consistent brand identity, tone of voice, and visual style across all digital platforms.

Team Coordination: Work with coaches, management, students, and event teams to gather content and communicate updates accurately.

Required Skills and Qualifications

0-2 years of experience in social media management, digital marketing, or content creation. Freshers with a strong portfolio may also apply.

Basic knowledge of Instagram, Facebook, YouTube, and other relevant social media platforms.

Familiarity with Canva and video-editing tools such as CapCut, VN, or similar applications.

Good written communication skills in English; knowledge of Hindi and Marathi is an advantage.

Creativity, attention to detail, and an understanding of social media trends.

Basic knowledge of content analytics and social media performance metrics.

Ability to work independently, manage deadlines, and coordinate with a team.

Interest in chess, sports, education, or working with children and young learners is an added advantage.

Preferred Qualities

Proactive, organised, and eager to learn.

Comfortable capturing content at live events and tournaments.

Able to turn everyday activities into engaging social media stories.

Willing to experiment with new content formats and creative ideas.