Performance Marketing (Google And Meta Ads) - Internship (WFH)

About the internship:GetStructured is a fractional HR practice based in Mumbai. For the past five years, we have helped Indian startups and small and medium-sized businesses (SMBs) with 10-200 employees establish and manage their HR functions. We have worked with 50+ companies, many of which have continued working with us for years.

About the Internship:

We want to evaluate whether paid advertising can help us acquire clients for two services: POSH training and HR audits. As an intern, you will run small, carefully planned experiments on Google and Meta using a real advertising budget. Your performance will be measured primarily by one metric: cost per booked call.

Selected intern's day-to-day responsibilities include:

1. Set up tracking before launching campaigns, including landing pages, Google Ads and Meta conversion tracking, UTM parameters, and Calendly.

2. Plan and run Google Search and Meta advertising campaigns, including lead generation forms and retargeting, for POSH training and HR audits.

3. Research relevant keywords and build negative keyword lists to minimize irrelevant clicks and wasted advertising spend.

4. Write ad copy, create simple ad visuals using Canva, and draft landing page messaging, subject to the founder's approval before publication.

5. Evaluate lead quality by checking whether prospects meet the target company size and whether the contacts are relevant decision-makers.

6. Pause underperforming campaigns and reallocate the budget to campaigns and strategies that deliver better results.

7. Prepare and share a concise weekly report every Friday covering advertising spend, leads generated, cost per lead, booked calls, and planned campaign improvements.Who can apply:Only those candidates can apply who:are available for the work from home job/internshipcan start the work from home job/internship between 16th Oct'26 and 20th Nov'26are available for duration of 3 monthshave relevant skills and interestsStipend:INR₹ 6,000 - 7,500 /monthDeadline:[hidden]:59:59Other perks:Certificate, Letter of recommendation, Flexible work hours, 5 days a weekSkills required:Google Analytics, Canva and Performance MarketingOther Requirements:Requirements:1. Experience running at least one real advertising campaign on Google Ads or Meta Ads using an actual budget, whether for a personal project, college club, family business, or another initiative.2. Ability to share campaign performance data and demonstrate results.3. Understanding that clicks, likes, and reach alone do not define campaign success.4. Proficiency in using spreadsheets.5. Ability to write clear, concise, and simple English.Preferred Qualifications:1. Google Ads or Meta Blueprint certification.2. Experience in B2B marketing.3. Proficiency in Canva.About Company:We are a one-stop solution for all the HR needs of new-age startups. At GetStructured, our mission is to empower businesses to achieve their full potential by providing expert human resources support and guidance. We believe that a strong HR function is essential to the success of any organization, and we are dedicated to helping our clients build and maintain a high-performing, engaged, and effective workforce.

Responsibilities

GetStructured is a fractional HR practice based in Mumbai. For the past five years, we have helped Indian startups and small and medium-sized businesses (SMBs) with 10-200 employees establish and manage their HR functions. We have worked with 50+ companies, many of which have continued working with us for years.

About the Internship:

We want to evaluate whether paid advertising can help us acquire clients for two services: POSH training and HR audits. As an intern, you will run small, carefully planned experiments on Google and Meta using a real advertising budget. Your performance will be measured primarily by one metric: cost per booked call.

Selected intern's day-to-day responsibilities include:

1. Set up tracking before launching campaigns, including landing pages, Google Ads and Meta conversion tracking, UTM parameters, and Calendly.

2. Plan and run Google Search and Meta advertising campaigns, including lead generation forms and retargeting, for POSH training and HR audits.

3. Research relevant keywords and build negative keyword lists to minimize irrelevant clicks and wasted advertising spend.

4. Write ad copy, create simple ad visuals using Canva, and draft landing page messaging, subject to the founder's approval before publication.

5. Evaluate lead quality by checking whether prospects meet the target company size and whether the contacts are relevant decision-makers.

6. Pause underperforming campaigns and reallocate the budget to campaigns and strategies that deliver better results.

7. Prepare and share a concise weekly report every Friday covering advertising spend, leads generated, cost per lead, booked calls, and planned campaign improvements.