Digital Marketing Specialist ( SEO + PPC )

Job Title: Digital Marketing Specialist (SEO + PPC).Experience: 3–4 YearsLocation: Noida (On-site) / Dehradun- WFHEmployment Type: Full-Time - 5days.About the Role:We are looking for a results-driven Digital Marketing Specialist with 3–4 years of experience in both SEO and Paid Advertising (PPC). The ideal candidate should have expertise in organic search growth, AI-driven SEO (AEO, AIO, GEO), and performance marketing campaigns on Google and social media platforms to drive traffic, leads, and conversions.Key Responsibilities:SEO & Organic Growth• Perform keyword research, competitor analysis, and search intent mapping• Execute on-page, off-page, technical SEO, and local SEO strategies• Optimise content for AEO (Answer Engine Optimisation), AIO (AI Optimisation), and GEO (Generative Engine Optimisation)• Conduct SEO audits, backlink strategies, and content optimisation• Monitor website performance using Google Analytics, Search Console, Ahrefs, SEMrush.Paid Ads / PPC (Performance Marketing)• Plan, manage, and optimise campaigns on Google Ads (Search, Display, YouTube, Performance Max)• Manage paid campaigns on Meta Ads, LinkedIn Ads, and other social platforms• Monitor KPIs like CTR, conversions, CPA, and ROI• Conduct A/B testing, audience targeting, and budget optimisation• Generate campaign performance reports and insightsRequirements:• 3–4 years of experience in SEO and Paid Advertising• Strong understanding of on-page, off-page, and technical SEO• Experience with Google Ads, Meta Ads Manager, and Paid Media strategies• Familiarity with AEO, AIO, GEO and AI-driven search optimisation• Knowledge of GA4, Google Tag Manager, conversion tracking, and attribution models• Experience with SEO tools like Ahrefs, SEMrush, Screaming Frog• Basic knowledge of HTML, CMS platforms (WordPress, Shopify)• Strong analytical and data-driven mindsetPreferred Qualifications:• Experience working with international markets (UK, US, AU)• Knowledge of CRO (Conversion Rate Optimisation)• Experience in content marketing and landing page optimisationKey Skills:SEO Strategy & Technical SEOPerformance Marketing (PPC)Google Ads & Paid Social AdvertisingAEO, AIO & GEO OptimisationData Analysis & Campaign ReportingContent & Conversion OptimisationWhy Join Us• Opportunity to work with global clients (UK/US/AU markets)• Exposure to AI-driven SEO and performance marketing strategies• 5-day working environment with a collaborative team culture• Continuous learning and career growth opportunities