Junior Social Media Associate

About the job:Are you a creative and ambitious individual with a passion for digital marketing? Join our team at Appulu as a Junior Social Media Associate and be a part of a dynamic and fast-paced work environment. As a key member of our team, you will have the opportunity to showcase your skills in social media marketing, creative writing, Instagram marketing, graphic design, video editing, email marketing, and more. If you have strong written and spoken English proficiency, along with experience in Canva, image editing, photography, and videography, we want to hear from you!

You will be leading this function and will be responsible for conceptualizing, capturing, editing, and posting content across the crafting process, product launch, and general branding activities.

Key Responsibilities:

1. Develop and implement social media marketing strategies to increase brand awareness and engagement.

2. Create engaging and compelling content for various digital platforms, including social media, emails, blogs, lookbooks, and product shoots.

3. Manage and optimize Instagram marketing campaigns to drive traffic and conversions.

4. Design visually appealing graphics and videos using Canva and other tools to enhance brand image.

5. Assist in digital marketing initiatives such as email campaigns, SEO optimization, and online advertising.

6. Edit images and videos to maintain a consistent brand aesthetic and message.

7. Capture high-quality photos and videos for promotional purposes, events, and product launches, crafting process

8. Support collection launches (capture and create content during crafting, create branding product showcase material, launch social media campaigns)

9. Keeping up with global social media trends, adapting our strategy to them

It's a very hands-on role; you're required to be in the office occasionally as per your workload. Your creativity, storytelling, and content creation and posting are the main skills. We don't use AI for our photoshoots, but you may use it to edit and post content.

You will report directly to the creative director and will have a free hand to suggest and implement our online branding strategy.Who can apply:Only those candidates can apply who:have minimum 1 years of experienceSalary:₹ 2,00,000 - 3,00,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Other perks:Informal dress codeSkills required:Social Media Marketing, Branding, Video Editing, Videography, Digital Marketing, Creative Writing, Email Marketing, Storyboarding, Photography, Image Editing, Storytelling, English Proficiency (Spoken), English Proficiency (Written), Canva, Instagram Marketing, Graphic Design and Digital Marketing ToolsOther Requirements:1. Luxury branding experience or proclivity2. Creative thinking and execution3. You want to help build a global luxury brand from its early daysAbout Company:As a sustainable luxury fashion label, we go from yarn to garment in-house, with a focus on handcrafted techniques for global consumers. Our flagship brand is Appulu. Our main markets are China, the Middle East, the USA & South Asia.

Responsibilities

Are you a creative and ambitious individual with a passion for digital marketing? Join our team at Appulu as a Junior Social Media Associate and be a part of a dynamic and fast-paced work environment. As a key member of our team, you will have the opportunity to showcase your skills in social media marketing, creative writing, Instagram marketing, graphic design, video editing, email marketing, and more. If you have strong written and spoken English proficiency, along with experience in Canva, image editing, photography, and videography, we want to hear from you!

You will be leading this function and will be responsible for conceptualizing, capturing, editing, and posting content across the crafting process, product launch, and general branding activities.

Key Responsibilities:

1. Develop and implement social media marketing strategies to increase brand awareness and engagement.

2. Create engaging and compelling content for various digital platforms, including social media, emails, blogs, lookbooks, and product shoots.

3. Manage and optimize Instagram marketing campaigns to drive traffic and conversions.

4. Design visually appealing graphics and videos using Canva and other tools to enhance brand image.

5. Assist in digital marketing initiatives such as email campaigns, SEO optimization, and online advertising.

6. Edit images and videos to maintain a consistent brand aesthetic and message.

7. Capture high-quality photos and videos for promotional purposes, events, and product launches, crafting process

8. Support collection launches (capture and create content during crafting, create branding product showcase material, launch social media campaigns)

9. Keeping up with global social media trends, adapting our strategy to them

It's a very hands-on role; you're required to be in the office occasionally as per your workload. Your creativity, storytelling, and content creation and posting are the main skills. We don't use AI for our photoshoots, but you may use it to edit and post content.

You will report directly to the creative director and will have a free hand to suggest and implement our online branding strategy.