Social Media Manager

Social Media Manager — Job Responsibilities 1. Social Media Management Manage Instagram, Facebook, LinkedIn, YouTube and other relevant platforms. Create and publish daily/weekly content. Develop content calendars and posting schedules. Create Reels, videos, stories, carousels and property posts. Maintain consistent branding and professional presentation. • Monitor comments, messages and audience engagement. 2. Paid Advertising & Campaigns Plan, launch and manage paid campaigns on Meta and other relevant platforms. Create campaigns for Dubai property leads, events, project launches and investor enquiries . Manage audience targeting, budgets, creatives and campaigns. Monitor CPL, lead quality, conversion rates and ROI. Continuously test and optimize campaigns. 3. Lead Generation Generate qualified leads through social media and paid campaigns. Develop strategies to increase enquiries from potential Dubai property buyers. Coordinate with the sales team for proper lead follow-up. Track lead sources and campaign performance. 4. CRM Management Maintain and update the company's CRM. Enter and organize new leads generated through social media and campaigns. Assign leads to sales team members. Track lead status: New → Contacted → Qualified → Meeting → Site Visit/Event → Negotiation → Closed . Follow up with the sales team to ensure no lead is missed. Prepare weekly/monthly lead and conversion reports. 5. Content & Property Marketing Research Dubai real estate projects, developers and market trends. Create content around new launches, payment plans, ROI, locations and infrastructure. Promote monthly property events and campaigns. Coordinate property photos, videos and marketing materials. Work with designers, video editors and external agencies when required. 6. Analytics & Reporting Track social media growth and engagement. Monitor campaign performance and lead costs. Identify which cities, audiences, content and campaigns generate the best leads. Prepare weekly and monthly performance reports. Recommend improvements based on data. 7. Event Promotion Promote Dubai property exhibitions/events before, during and after the event. Run location-based campaigns to generate registrations. Manage event enquiries and registrations through social media. Retarget people who interacted with event campaigns.