Senior Manager - Product Marketing

Responsibilities:

Build user journeys and communication strategies for every funnel the user goes through in the app

Build highly engaging campaigns across user funnels to increase conversion rates

Drive repeat users, referrals through Email, Push Notifications and other product touchpoints

Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and renewals.

Work with internal and external stakeholder to seamlessly drive all campaigns

Constantly look for funnel drop offs and optimise every step to increase conversion rates

Share data on daily, weekly and monthly basis with the larger team

Requirement:

5+ years of hands-on experience in working with user engagement platforms like WebEngage

Experience in building user funnels across app and web and proven record of successfully driving engagement and conversions

Knowledge of HTML coding to create emailers is a must

Experience working in a B2C product or Edtech is preferrable