Head of Marketing

About Wishup :Wishup is India's largest remote work platform (since 2017), connecting global businesses with top remote professionals in roles such as Virtual Assistants, Operations/Admin Managers, Executive Assistants, Project Managers, Bookkeepers, and Accountants. With a stringent 0.1% acceptance rate, each professional is upskilled and managed via our AI-based remote work tool.Backed by marquee investors (Orios Ventures, Inflection Point Ventures, 500 Startups, and Tracxn Labs), Wishups' leadership team includes alumni from premier institutes like IIT Madras, IIM Ahmedabad, IIT Kanpur, IIT Bombay, and DCE.About the role: Key notes:Profile - Head of MarketingRole - Full-timeGrade - AVPLocation - BengaluruWork hours - Mon to FriWhat will you do?The Marketing Leader will own end-to-end marketing strategy, execution, and performance across paid, organic, influencer, affiliate, app, and brand channels.This role requires a marketing leader who can:- Scale demand generation efficiently- Build and maintain strong brand positioning- Improve lead quality and conversion rates- Manage a multi-functional team- Align closely with Sales, Product, and Customer SuccessYou will be responsible for both immediate performance outcomes and long-term brand equity.Key Responsibilities1. Multi-Channel Growth & Demand Generation- Lead strategy and execution across Google Ads (Search, Demand Gen), Meta Ads, and Influencer- Marketing, Affiliate Marketing, App Marketing, and Email Marketing.- Optimize campaigns for SOW-qualified leads and revenue.- Drive improvements in CAC, LTV/CAC ratio, and channel efficiency.- Continuously test, iterate, and scale successful initiatives.2. Organic Growth & Authority Building- Own SEO strategy (blogs, pages, long-tail content, ICP-focused content).- Improve AI Overview and LLM visibility through entity-based content strategy.- Build brand authority via digital PR, thought leadership, and strategic placements.- Implement AI-enabled content workflows for scalability.3. Brand Strategy & Positioning- Define and refine brand narrative and messaging.- Ensure consistency across the website, campaigns, email, influencer, and PR.- Position Wishup as an operations partner, not just a service provider.- Collaborate with Product and Sales to ensure alignment between promise and delivery.4. Team Leadership & Cross-Functional Collaboration- Manage a team including performance marketers, SEO writers, social media managers, designers, and app marketing resources.- Set KPIs, conduct regular performance reviews, and drive accountability.- Build scalable marketing systems and reporting dashboards.- Work closely with Sales and Customer Success to improve funnel quality and retention.5. Data & Performance Management- Build full-funnel visibility across marketing channels.- Identify bottlenecks and improve lead-to-close conversion.- Analyse brand search growth and channel-level attribution.- Present regular performance insights to founders and leadership.What are we looking for?- 5+ years of experience in growth, performance, or full-stack marketing.- 3+ years managing multi-functional marketing teams.- Proven experience scaling paid channels (Google & Meta).- Strong understanding of SEO and organic growth strategy.- Experience with influencer and affiliate marketing ecosystems.- Strong analytical skills with proficiency in Excel/Sheets and marketing attribution tools.- Experience working closely with Sales and Customer Success teams.Preferred :- Experience in B2B services, SaaS, or outsourcing businesses.- Experience building brand authority in competitive markets.- Experience leveraging AI tools for marketing workflows.Core Competencies :- Strategic thinking with a strong execution focus- Data-driven decision making- Strong team leadership and stakeholder management- High ownership and accountability- Clear and structured communicationSuccess Metrics :- Marketing-sourced revenue growth- Improvement in channel-level CAC- Growth in brand search volume- Increase in AI/organic visibility- Improvement in lead-to-SOW conversion rates- Team performance and output velocityWhat's in it for you?- Receive a more-than-competitive salary plus benefits- Performance-driven and transparent work culture- Enjoy a culture with opportunities for growth and learning