Senior Platform consultant (SFMC)

JOB Role : Senior Platform Consultant

Essential Skills :

Expertise in SFMC Email Marketing Tool

Good Experience in SQL

Experience in Data model design

Expertise in Campaign Orchestration

Life cycle programs and personalization

Expertise in Marketing data optimization and List cleansing

Experience in Data optimization and Hygiene

Experience in Personalization in campaigns

Good Business understanding of Digital Marketing

Excellent communication skills

Preferably with SFMC Certification (Marketing Cloud Specialist or Email Specialist)

Role Description :

The person will be required to work on SFMC platform for creating and executing marketing campaigns.

Ability to work independently and work directly with Marketing teams

Drive the strategy for the email program to deliver strong engagement and results, through audience segmentation, deliverability, best practices, and data analysis.

Analyse the effectiveness of Digital Marketing deliverables, measures against objectives and reports results.

Flawless delivery of daily campaigns, troubleshoot issues that arise and implement solutions to mitigate future problems