Brand Marketing Manager - D2C ecommerce industry

Senior Brand Manager – Marketing Location: Gurgaon, 6 days a week Experience: 3-8 years in D2C Reports to: Founder We are hiring a Senior Brand Manager – Marketing to lead brand storytelling and build campaigns that move the needle emotionally and commercially. If you are someone who can take a problem, turn it into a brand insight, and translate that into a scroll-stopping campaign, this role is for you. Key Responsibilities:Brand & Content Strategy·        Own and evolve brand voice, positioning, and narrative·        Build quarterly brand calendars aligned with product, content, and performance goals·        Develop, brief, and lead brand campaigns from concept to execution·        Identify and act on key cultural and consumer moments to stay relevant Social & Digital·        Lead all social handles (IG, YouTube, LinkedIn, etc.) with a strategy-first approach·        Ensure consistency in visual and verbal identity across digital platforms·        Ideate high-impact digital storytelling formats – reels, influencer collabs, topical posts, founder-led stories·        Work closely with the performance team to align brand + business goals (eg: landing pages, ad comms, UGC strategy) Campaigns & Community·        Conceptualize and launch brand-led campaigns — product drops, topical moments, brand love IPs·        Partner with stylists, creators, production teams to bring ideas to life·        Collaborate with PR, influencer & partnership leads to amplify campaigns·        Nurture community engagement — from DMs to comments to events Team Management & Collaboration·        Lead the content, copy, and design team; motivate, review, and manage output·        Coordinate cross-functionally with performance, CX, product, and founder team·        Build processes to drive clarity, ownership, and timely delivery Who We are Looking For:·        3-4 years of experience in brand marketing (preferably D2C)·        Proven track record of building engaging brand campaigns with measurable outcomes·        Deep understanding of the Indian social media and cultural landscape·        Experience managing content/design teams and external agencies·        A strong design + copy sensibility, you are picky in the best way·        Ability to think creatively + commercially (can balance vibes with ROI)·        Self-starter attitude, comfort with chaos, and hunger to build something meaningful MAIL UPDATED RESUME WITH CURRENT SALARY-EMAIL: [hidden]: 88O [hidden]