Performance Marketing (Remote)

This is a part-time / Freelance opportunityVai Ra is a fine jewelry start-up based in Hyderabad. Founded in 2022, we are a digital-first D2C brand offering lab-grown diamond and moissanite jewelry. We are looking for a part-time/freelance digital marketing consultant who will work closely with the founders to drive the digital marketing activities. Sales are the lifeline for a start-up, so ROAS and sales will be the main KPI. All the efforts of the person in this role should focus on maximizing sales through our campaigns. This will also fuel your growth within the organization. This role requires creative thinking to design profitable sales campaigns outside the "big agency" thought process. Our key performance indicator is Return on Ad Spend (ROAS) with a target of 12X. This target is achievable given our product range from 35k to 1 lac.What would you be doing?Develop interactive ads with the available creative content. Our primary source of the content is photos and videos of real products (not photoshoots with models). You should be able to use these materials to build, test, and run your creative campaigns.Create interactive landing pages using Shopify-compatible appsManage Google Ads and Meta ads campaigns independently, from strategy to optimization. You should be able to take complete ownership of the campaigns. Your performance will be measured by the sales reflected in your weekly dashboards.Manage email, WhatsApp, and SMS campaigns. These campaigns need to be designed daily, and you should be able to show revenue and Click-Through Rate (CTR) for them, similar to other paid advertising campaigns.Campaign management and optimization will be an integral part of this role. You should have good domain knowledge to detect and rectify technical problems across all ad tech tools, such as Google, Meta, and Bik. Implement exit popups, generate leads, and use these leads to create FOMO campaigns in regular intervalsDomain skills you must have to apply for this role:Google AdsGoogle AnalyticsMeta Facebook Business ManagerBik or similar marketing platformsShopifyOther requirement for the role:You should be able to design sales campaigns that sell. We don't spend millions on campaigns. So you should be able to set aside the vanity metrics and be creative enough to create campaigns that mean the most for a startupYou should be able to do everything from strategizing to running the campaigns without much supervision. Just like you, we dislike micromanagement.You’re organized with a high attention to detail: You’ll be managing all our ad campaignsExperience1-2 years experience in a performance marketer roleExperience in managing campaigns for a luxury/lifestyle brand with high ticket orders is highly preferableAbility to work remotely (This is as much a skill as a perk)Time commitment20 hours per week Why should you applyYou will be our first digital marketer with a scope of making a great impact on a growing companyJoin a small team where every idea matters and a place that can take your skills to the next levelHave an inside view of how D2C marketing works