Performance Marketing Specialist (Remote)

Job Title: Performance MarketerLocation: RemoteJob Type: Full-TimeAbout the Role:Campaigns on Mind Digital Marketing Agency is seeking an experienced Performance Marketer to join our dynamic team. This role involves designing, managing, and optimizing ad campaigns across various platforms, including Google Ads, Meta Ads, LinkedIn Ads, TikTok, Snapchat, programmatic, and native advertising. The ideal candidate will have a strong background in landing page optimization, conversion tracking, and bidding strategies, as well as experience in lead generation and e-commerce.Responsibilities:- Design, manage, and optimize ad campaigns on Google Ads, Meta Ads, LinkedIn Ads, TikTok, Snapchat, programmatic, and native advertising platforms.- Provide input on landing page optimization and improve end funnels.- Set up and manage conversion tracking, optimizations, and bidding strategies.- Develop and execute lead generation campaigns and e-commerce strategies to generate revenue for brands.- Implement automations for Shopify, WhatsApp, and email marketing.- Conduct performance analysis and report on all digital marketing campaigns.- Collaborate with the creative team to ensure content is informative and appealing.- Manage a large scale of campaigns in a fast-paced environment.- Focus on ROI-based marketing campaigns to achieve business objectives.Requirements:- Minimum of 4 years of experience in performance marketing.- Proven expertise in Google Ads, Meta Ads, LinkedIn Ads, TikTok, Snapchat, programmatic, and native advertising.- Strong understanding of landing page optimization and funnel improvement.- Proficient in setting up conversion tracking, optimizations, and bidding strategies.- Experience in lead generation and e-commerce revenue generation.- Prioritized experience in automation for Shopify, WhatsApp, and email marketing.- Strong analytical skills and data-driven thinking.- Up-to-date with the latest trends and best practices in online marketing.- Ability to work independently and in a team environment.- Excellent communication and organizational skills.- Commitment to a 6-day working week.