Head of Marketing

As Head of Marketing, you will own the overall marketing strategy and execution for GoFloaters across India (and future markets). This is a player-coach role: you will both design strategy and personally roll up your sleeves to run campaigns, experiment with new channels, and build systems that can scale.You will be responsible for driving:Demand generation and pipeline for salesBrand awareness and category leadership in flexible workspacesGrowth across self-serve and assisted channels (web, WhatsApp, partnerships, etc.)Key ResponsibilitiesStrategy & LeadershipOwn the marketing charter: Define and execute the marketing roadmap aligned with business and revenue goals.Build and lead a lean, high-output team across content, performance, design, and partnerships (in-house + freelancers/agencies).Build GoFloaters as a thought leader in flexible work, office leasing, and workspace advisory.AI-First, Experiment-Driven GrowthDesign and run continuous experiments across channels (SEO, paid, social, email, WhatsApp, product-led growth, referrals).Use AI tools extensively to research markets, generate content, ideate creatives, and analyze performance.Build and maintain experimentation frameworks: hypotheses, test design, measurement, learning documentation, and iteration.Hands-on Campaign ExecutionPersonally create and launch campaigns across channels:Performance: Google Ads, Meta, LinkedIn, retargeting.Organic: SEO, blog, landing pages, community, LinkedIn.Lifecycle: email/WhatsApp nurture, onboarding flows, reactivation.Work closely with sales and operations to align campaigns with real customer needs and on-the-ground feedback.Own messaging, positioning, and storytelling for key GTM motions (new cities, new products, new segments like SMBs, startups, enterprises).Brand & ContentOwn GoFloaters’ narrative: why we exist, who we serve, and how we are different.Build a content engine: articles, case studies, comparison guides, videos, carousels, webinars, and playbooks for founders and office decision-makers.Use AI copilots to rapidly generate, repurpose, and localize content while maintaining a strong brand voice.Data, Tooling & OperationsSet up and manage the marketing stack (analytics, CRM, automation, attribution, experiment tracking).Define and report on key metrics: CAC, LTV, lead quality, conversion rates by channel, funnel performance, and campaign ROI.Implement AI-driven workflows for lead scoring, segmentation, personalization, and campaign automation.