Digital Marketing Executive (WFH)

About the job:Key responsibilities:

1. Plan, launch, and manage Meta Ads (Facebook & Instagram).

2. Generate quality leads for study abroad counselling services.

3. Optimise campaigns to reduce cost per lead (CPL).

4. Identify target audiences and improve campaign performance.

5. Track leads, conversions, and advertising ROI.

6. Prepare weekly campaign performance reports.

7. Coordinate with the creative team for ad content.Who can apply:Only those candidates can apply who:have minimum 1 years of experienceSalary:₹ 2,00,000 - 2,40,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Skills required:Search Engine Marketing (SEM), Search Engine Optimization (SEO), Facebook Marketing, Client Relationship Management (CRM), Lead Generation, Instagram Marketing, Facebook Ads and A/B TestingOther Requirements:1. Preferably 1–2 years of practical experience in Meta Ads and lead generation.2. Prior experience in the study abroad, education, EdTech, or admissions industry is an advantage.3. Proven track record of generating quality leads at a competitive cost per lead (CPL).4. Experience managing monthly advertising budgets and optimising campaign performance.5. Self-motivated, result-oriented, and comfortable working independently in a remote environment.6. Strong analytical, communication, and problem-solving skills.7. Ability to provide weekly performance reports and meet lead generation targets.8. Candidates should be able to share previous campaign results or a portfolio during the interview.9. Immediate joiners preferred.10. Candidates looking for a long-term opportunity with EduGoal will be given preference.About Company:EduGoal is a global education and study-abroad platform focused on helping students make informed academic and career decisions. With access to 48,000+ courses, 400+ universities, and opportunities across 30+ countries, EduGoal helps students identify the right course, university, and destination based on their goals. Our services include student counselling, university selection, admissions assistance, study-abroad guidance, institutional partnerships, and career support. We aim to make international education more accessible, transparent, and student-focused through personalized guidance and a strong global education network.

EduGoal also provides young professionals with opportunities to gain practical industry exposure, develop professional skills, take ownership of responsibilities, and contribute to a growing education ecosystem.

Responsibilities

Key responsibilities:

1. Plan, launch, and manage Meta Ads (Facebook & Instagram).

2. Generate quality leads for study abroad counselling services.

3. Optimise campaigns to reduce cost per lead (CPL).

4. Identify target audiences and improve campaign performance.

5. Track leads, conversions, and advertising ROI.

6. Prepare weekly campaign performance reports.

7. Coordinate with the creative team for ad content.