Performance Marketing Lead

Position: Performance Marketing LeadReporting: Head – Digital GrowthLocation: NoidaKey Responsibilities:• Build a strong Paid Acquisition strategy to help the brand reach its target audience at a scale to deliver growth with profitability.• Solid understanding of cross-channels like Google, Facebook, Criteo, LinkedIn, Affiliate, Influencer marketing etc.• Work with partners and stakeholders to drive analytics first approach to media spends by building media models to isolate, attribute, and evaluate effectiveness of media choices.• Monitoring business metrics on a weekly basis- % repeat, CAC, LTV, ROAS, etc.• Developing and managing digital prospecting & remarketing campaigns to drive strong return on investment and efficient CAC.• The candidate will work cross-functionally with engineering, analytics, product management, operations, and marketing to design and execute strategies for 10x-100x growth.• The primary role is to spearhead all digital and performance marketing initiatives leading to demand generation and revenue growth.• Media Insights: Oversee, monitor and analyze market trends and competitive activity and share insights.Job requirements• 5+ years of experience and deep knowledge of the Digital eco-system, including hands-on experience with Search, Social & App Marketing.• Experience in D2C brands would be preferred.• Solid understanding of cross-channel brand-focused digital marketing and technologies (e.g., digital, social, publishers, influencers, content marketing).• Should have handled media budgets at scale.• Ability to handle pressure, juggle priorities and thrive in an exceptionally fast-paced environment.• Someone who is well versed with metrics like CAC, LTV, CM1, CM2, RTO, etc.