Growth Hacker - Mobile ASO

Our client is helping parents to give an unfair advantage to their kids by offering apps and products that help kids as young as 2 years old to sharpen their minds. They use a variety of methods that include educational and interactive videos, I-powered building voice interactive toys for kids, thus stimulating the learning process in children of age between 2-5 years. 1000+ content made available on various different topics and recommended by 30K+ parents.

This VC funded Gurgaon-based startup was founded in 2017 by a passionate team of IIT Roorkee Alumnus. They employ a team of experienced IB and CBSE curriculum content developers and teachers. Through these content first devices, our client aims at helping 250mn+ Indian parents to provide their children with screen-free learning.

As a Growth Hacker - Mobile ASO, you will be responsible for Implementing common ASO strategies.

What you will do:

Optimizing conversion rates for app download pages by utilizing various content and visual tools

Monitoring and tracking app store rankings using the latest analytic tracking tools

Performing keyword research in multiple languages

Writing app descriptions, titles using researched keywords

Proofreading and editing reports

What you need to have:

Understanding of any ASO platforms ( for ex. AppTweak or any other)

Understanding of keyword research, different App stores and their process

Good analytical skills