Content Creator (Instagram Reels) - Fresher

About the job:We are building Gutful, a food brand under Maaya Vanam, launching in December 2026. We are looking for a creative, curious individual who lives and breathes Instagram and wants to help build a brand from its earliest days.

Key Responsibilities:

1. Ideate, plan, shoot, and feature in original Instagram Reels, including food stories, entertaining content, and experimental formats.

2. Stay on top of Instagram trends, understand what makes content work, and adapt relevant ideas to Gutful.

3. Be a regular on-camera personality for Gutful, bringing energy, humour, and authenticity to our content.

4. Plan and execute shoots independently, both as a creator appearing on camera and behind the camera, while collaborating with the founder for certain formats.

5. Work closely with our existing video editor to turn footage into engaging Reels.

6. Help manage the content calendar and maintain consistent publishing.

7. Experiment with new content formats, analyse performance, and continuously improve what we create.

8. Bring your own creative ideas, challenge existing ones, and gradually take ownership of Gutful's content.

Work arrangement:

1. Maaya Vanam is a remote-first company with no physical office. Most work happens remotely, but the role requires occasional in-person shoots with the founder in Chittoor, Tirupati, or Bangalore. Shoot schedules will depend on production requirements and be planned together.

2. Think of this as what Sahiba Bali did for Zomato in its earlier days.

3. This is an early-stage opportunity with considerable creative freedom. We will review compensation and responsibilities after six months, with the possibility of growing into a larger creative role based on performance and mutual fit.Who can apply:Only those candidates can apply who:Salary:₹ 2,04,000 - 3,00,000 /yearExperience:No experience requiredDeadline:[hidden]:59:59Other perks:Informal dress code, Free snacks & beveragesSkills required:Social Media Marketing, Creative Writing, Photography, Video Making, Content Marketing and Instagram MarketingOther Requirements:1. Preferably based in Bangalore, Chittoor, Tirupati, or nearby areas, with the flexibility to participate in planned in-person shoots.2. Has personally created Instagram Reels or short-form videos and can share examples of previous work. Professional experience is not mandatory.3. Comfortable shooting with a smartphone, developing original ideas, and appearing on camera. Strong creative instincts, initiative, and an understanding of Instagram matter more than formal qualifications.4. Comfortable and enthusiastic about appearing on camera regularly. This is not just a behind-the-scenes content creation role. We're looking for someone who enjoys being in front of the camera as much as creating content behind it.About Company:Maaya Vanam is a D2C house of brands where every brand learns from the previous brands, starts smarter, and reaches profitability faster. We are starting with Gutful, a food brand reimagining traditional Indian foods with clean ingredients and convenient formats. A fragrance brand is under development as our second brand. Alongside, we are building Maaya OS, an AI-powered operating system that turns our experiences and learnings into institutional intelligence to help us build these better brands, one after another.

Responsibilities

We are building Gutful, a food brand under Maaya Vanam, launching in December 2026. We are looking for a creative, curious individual who lives and breathes Instagram and wants to help build a brand from its earliest days.

Key Responsibilities:

1. Ideate, plan, shoot, and feature in original Instagram Reels, including food stories, entertaining content, and experimental formats.

2. Stay on top of Instagram trends, understand what makes content work, and adapt relevant ideas to Gutful.

3. Be a regular on-camera personality for Gutful, bringing energy, humour, and authenticity to our content.

4. Plan and execute shoots independently, both as a creator appearing on camera and behind the camera, while collaborating with the founder for certain formats.

5. Work closely with our existing video editor to turn footage into engaging Reels.

6. Help manage the content calendar and maintain consistent publishing.

7. Experiment with new content formats, analyse performance, and continuously improve what we create.

8. Bring your own creative ideas, challenge existing ones, and gradually take ownership of Gutful's content.

Work arrangement:

1. Maaya Vanam is a remote-first company with no physical office. Most work happens remotely, but the role requires occasional in-person shoots with the founder in Chittoor, Tirupati, or Bangalore. Shoot schedules will depend on production requirements and be planned together.

2. Think of this as what Sahiba Bali did for Zomato in its earlier days.

3. This is an early-stage opportunity with considerable creative freedom. We will review compensation and responsibilities after six months, with the possibility of growing into a larger creative role based on performance and mutual fit.