Sr Manager Digital Marketing

Job role:

As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving, and implementing initiatives to increase brand presence and improve product adoption.

Responsibilities:

Manage Organic as well as paid channels

Set targets and build strategies to help achieve them

Create and test content, blogs, and ads for operational efficiency

Create and optimize landing pages to increase signups

Develop and implement campaigns to better lead quality and beat the competition

Perform data analysis around web traffic and other key metrics

Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels

Draw meaningful conclusions from campaign data and identify potential opportunities for improvement

Communicate with team members on campaign developments, timelines, and results

Requirements:

4+ years of experience in Digital Marketing or a similar position preferred

Experience in B2B, eCommerce and SaaS is preferred

Relevant Bachelor's degree preferred

Great design sense is a must for this position

Proven experience building campaign strategies from scratch and executing them

Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics

Experience working with data

Experience working with international markets is preferred