SEO TEAM LEADER

pay: ₹700,000.00 - ₹1,200,000.00 per yearJob description:Company Description: KGiSL Institute of Technology is a higher education institution located in Coimbatore, Tamil Nadu, India. As part of the KGISL Campus, the institute is committed to delivering quality education in the field of technology. With a focus on both theoretical and practical learning, KGiSL Institute of Technology aims to produce skilled professionals who can meet the demands of the industry.Job Title: SEO Team LeadLocation: CoimbatoreDepartment: Digital MarketingJob Summary:We are looking for a highly experienced Head of SEO to drive our digital growth strategy. The ideal candidate will be a data-driven leader with expertise in SEO, SEM, PPC, Paid Campaigns, and Social Media Marketing, with a proven record of generating high-quality leads that convert into business revenue. This role requires strategic vision, team leadership, and hands-on execution to maximize ROI across organic and paid channels.Key ResponsibilitiesStrategy & LeadershipExperience: EDUTECH is mandatory Develop and lead the overall digital marketing strategy with a strong focus on Manage and mentor a team of SEO, PPC, SEM, and SMM specialists.Align SEO, SEM, and paid campaigns with overall business goals and sales targets.SEO & SEM:Oversee on-page, off-page, and technical SEO to boost organic visibility and lead conversions.Drive SEM initiatives (Google Ads, Bing Ads, etc.) to generate qualified leads.Conduct competitor and keyword analysis to capture high-intent traffic.PPC & Paid CampaignsPlan, execute, and optimize PPC campaigns across Google Ads, LinkedIn, Meta, and other ad platforms.Manage budgets efficiently to maximize ROI and minimize CPL (Cost per Lead).Implement A/B testing for ad creatives, landing pages, and CTAs.Social Media Marketing (SMM);Oversee paid and organic social campaigns across platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube).Use social media ads strategically for B2B/B2C lead generation.Monitor engagement, conversion, and ROI from social campaigns.Analytics & Reporting:Leverage tools like Google Analytics, Search Console, Ahrefs, SEMrush, HubSpot, Salesforce, etc.Track KPIs: organic traffic, CTR, CPC, CPL, CAC, ROI, and overall funnel performance.Present monthly performance dashboards with actionable insights.Key Skills & Competencies:7–12 years of experience in SEO, SEM, PPC, Paid Campaigns, and SMM and 2-3 years of experience in EDUTECH Deep knowledge of search engine algorithms, paid media platforms, and lead funnels.Strong understanding of CRO (Conversion Rate Optimization), retargeting, and remarketing strategies.Hands-on expertise with ad platforms (Google Ads, Meta Ads, LinkedIn Ads, Display, YouTube).Proficiency in SEO/SEM tools (Ahrefs, SEMrush, Moz, Screaming Frog).Excellent leadership, analytical, and communication skills.Qualifications:Bachelor’s/Master’s degree in Marketing, Business, IT, or related field.Certifications in Google Ads, HubSpot, Meta Blueprint, SEO/SEM (preferred).Job Type: Full-timeBenefits:Health insuranceLife insuranceProvident FundWork Location: In person