Content Marketing Lead

Responsibilities

Own the messaging, style and tone of voice for TraceX

Own the content strategy and calendar for different forms of content published by TraceX across its channels

Custodian of the TraceX content guidelines and playbook, to be followed by employees across the organization when creating content for public consumption

Develop editorial guidelines including for style and tone, creating enablement and training resources for stakeholders

Work with a cross-departmental team, maintain the master content calendar for all web platforms including social media, website, and blogs

Identify key segment pain points & communicate product value proposition across various channels

Develop product messaging that differentiates new products and services from others in the market

Communicate and develop content that show the value of new products and services for prospects and customers across different buying stages

Own + Support in creating product content such as case studies, videos, website content, and blog posts

Editorial responsibilities - Ensure stringent quality control for all external content being published on TraceX’s channels – social media, email newsletters, Press Releases, External articles etc.

Collaborating with stakeholders such as freelance writers, editors, social media and brand marketers, and SEO specialists to create and refresh content to capture crucial SERP real estate

Qualifications:

5+ years experience in B2B SaaS or relevant fields

Tools Expertise: Experience on tools like WordPress, AHREF, Google Analytics, SEMRush, Ubersuggest, or their equivalent

Mastery of spoken & written word with excellent communication skills

Strong SEO knowledge and experience of search engine optimization practices, including ON Page and OFF Page Optimization

Sound judgment and decision-making ability in complex, ambiguous situations

Efficient project management and stakeholder management skills to scale content marketing programs