PPC Campaign Specialist - Internship

About the internship:Selected intern's day-to-day responsibilities include:

1. Conduct keyword research, competitor research, search-term analysis, and negative keyword management.

2. Monitor daily spending and budget pacing to keep campaigns aligned with monthly targets.

3. Analyze CTR, CPC, conversion rate, CPL, CPA, ROAS, and lead quality to identify improvement opportunities.

4. Set up and validate conversion tracking using Google Tag Manager, GA4, Google Ads conversion tracking, and Meta Pixel.

5. Investigate campaign issues, tracking discrepancies, and ad disapprovals, and coordinate their resolution.

6. Investigate campaign issues, tracking discrepancies, and ad disapprovals, and coordinate their resolution.

7. Investigate campaign issues, tracking discrepancies, and ad disapprovals, and coordinate their resolution.

8. 1 year of hands-on experience managing live paid advertising campaigns.Who can apply:Only those candidates can apply who:are available for full time (in-office) internshipcan start the internship between 19th Oct'26 and 23rd Nov'26are available for duration of 6 monthsare from Kolkata onlyhave relevant skills and interestsStipend:INR₹ 18,000 - 24,000 /monthDeadline:[hidden]:59:59Other perks:Certificate, Letter of recommendation, 5 days a weekSkills required:Google Analytics, Search Engine Marketing (SEM), Google AdWords, Google Tag Manager and Report GenerationOther Requirements:Qualifications & Skills:1. Knowledge of PPC campaign management, Search Engine Marketing (SEM), and performance marketing.2. Understanding of keyword research and negative keyword management.3. Familiarity with conversion tracking, Google Analytics 4 (GA4), and Google Tag Manager (GTM).4. Proficiency in Microsoft Excel or Google Sheets.5. Strong data analysis and reporting skills.6. Good written and verbal English communication skills.About Company:PPC Ads Marketing is a performance-driven digital marketing agency specializing in Google Ads and paid media growth strategies. As a Google Premier Partner, we are recognized among the top agencies for delivering measurable results and managing high-performing campaigns.

With 8+ years of experience, we have helped 600+ businesses across 50+ industries scale their growth through data-driven advertising, managing over $100M in ad spend globally. Our focus is simple: generate qualified leads, increase revenue, and maximize return on ad spend. From strategy to optimization, PPC Ads Marketing helps brands turn digital advertising into predictable and scalable business growth.

Responsibilities

Selected intern's day-to-day responsibilities include:

1. Conduct keyword research, competitor research, search-term analysis, and negative keyword management.

2. Monitor daily spending and budget pacing to keep campaigns aligned with monthly targets.

3. Analyze CTR, CPC, conversion rate, CPL, CPA, ROAS, and lead quality to identify improvement opportunities.

4. Set up and validate conversion tracking using Google Tag Manager, GA4, Google Ads conversion tracking, and Meta Pixel.

5. Investigate campaign issues, tracking discrepancies, and ad disapprovals, and coordinate their resolution.

6. Investigate campaign issues, tracking discrepancies, and ad disapprovals, and coordinate their resolution.

7. Investigate campaign issues, tracking discrepancies, and ad disapprovals, and coordinate their resolution.

8. 1 year of hands-on experience managing live paid advertising campaigns.