Social Media Marketing Manager (B2C)

Review Criteria:Mandatory:Strong B2C Brand Marketing ProfileMust have 3+ years of experience as a marketer preferably across tech, mobility, energy, fintech, or high-growth appsMust have experience executing end-to-end brand and consumer campaigns across Instagram, WhatsApp, content platforms, ATL/BTL, and on-ground activations.Must have strong experience in digital storytelling, including social content, creator/influencer collaborations, product videos, and explainer assetsStrong ability to turn business targets into creative strategies that drive measurable outcomesMust have at least 1 year of experience managing a team of marketersB2C Product companiesCandidates must be comfortable working on the 1st and 3rd Saturday of every month.Preferred:Experience in EV, mobility, consumer apps, ecosystem brands, or categories that require behaviour change.Role & Responsibilities:You will lead the company's B2C marketing engine end-to-end: brand, content, category education, community, and on-ground activation. You will work closely with sales, product, and creative teams to drive measurable business outcomes.This is a role for someone who wants to build from scratch, shape a category, and influencethe experience of millions of EV users in India.Key Responsibilities:Brand Leadership & Strategy: Build and scale a company's B2C brand with a narrative that cuts across 2W, 3W, 4W riders, drivers, homeowners, and urban professionals.Conceptualise and execute end-to-end brand and consumer campaigns across Instagram, WhatsApp, ATL, BTL, and on-ground activations.Lead consumer understanding exercises to shape new identify whitespace consumer segments and behavioural triggers that can unlock adoption and usage.Oversee the creation of high-quality social content, creator collaborations, product videos, and explainer assets. Manage agency partners, production partners, and internal creative resources.Manage, mentor, and scale the organic marketing team including social media and content creators.Ideal Candidate:3–5 years of experience in consumer marketing, ideally across tech, mobility, energy, fintech, or high-growth apps.Proven track record in leading brand campaigns, digital storytelling, and communication strategy.Demonstrated ability to turn business targets into creative strategies that drive measurable outcomes.Experience working cross-functionally and influencing product, growth, and creative teams.Comfortable building from scratch and thriving in a high-ownership, high-velocity environment.Bonus: experience in EV, mobility, consumer apps, ecosystem brands, or categories that require behaviour change.