Senior Sales Manager Beverages

Company Description Teepi Taap operates in the Indulgence Category, focusing on high-frequency, emotion-led beverage consumption where joy, refreshment, and experiential value matter more than functional nutrition alone. Positioned at the intersection of fun beverages, sweet treats, and lifestyle consumption, the brand is tailored for impulse moments, social occasions, and everyday rewards. Teepi Taap resonates strongly with Gen Z and young consumers who prioritize taste, vibe, and brand personality alongside product quality. The company redefines indulgence as guilt-free and playful, combining great taste, essential vitamins, and a zero-calorie positioning into an aspirational beverage experience.

Role Description The Senior Sales Manager Beverages will lead sales strategy and execution for Teepi Taap in key markets, with a primary focus on driving volume, visibility, and distribution across modern trade, general trade, and on-premise channels. This full-time on-site role, based in New Delhi, involves developing and implementing sales plans, managing key accounts, and building strong relationships with distributors, retailers, and partners. The individual will track and analyze sales performance, forecast demand, and optimize pricing, promotions, and trade marketing activities to support brand growth. Day-to-day responsibilities include leading and mentoring the sales team, coordinating with marketing and operations, ensuring excellence in market execution, and identifying new business opportunities and channels aligned with the brands indulgent, lifestyle positioning.

Qualifications

Strong sales and business development skills, including experience in territory management, key account management, and channel development within the FMCG or beverage industry.Proficiency in sales planning, forecasting, and data-driven decision-making, with the ability to interpret market trends, category insights, and consumer behavior.Proven leadership and people management capabilities, including team mentoring, performance management, and cross-functional collaboration.Experience in trade marketing, in-store activation, and promotional planning to build brand visibility and drive consumer engagement.Excellent communication, negotiation, and stakeholder management skills, with the ability to build long-term relationships with distributors, retailers, and partners.Comfort with CRM tools, sales reporting systems, and basic MS Office (Excel, PowerPoint, Word) for tracking performance and preparing business reviews.Bachelors degree in Business, Marketing, or a related field; an advanced degree in business or management is an advantage.Prior experience in managing sales for lifestyle, youth-oriented, or indulgence-focused brands is highly beneficial.Ability to work on-site in New Delhi, travel regularly within assigned territories, and thrive in a fast-paced, high-growth environment. .