Marketing Executive -Vadodara

Marketing ExecutiveWe are looking for a proactive and self-driven Marketing Executive to independently manage and execute end-to-end marketing activities. The role requires strong expertise in digital marketing along with exposure to offline and brand initiatives.Key Responsibilities:Develop and execute quarterly and annual marketing plans.Manage PPC campaigns (Google Ads), SEO, and website optimisation.Drive lead generation and track campaign performance (CTR, CPC, CPA, ROI).Oversee content creation across digital and offline channels.Plan and execute exhibitions, events, and trade marketing activities.Coordinate lead management and work closely with the sales team.Conduct market research and prepare performance reports.Requirements:3–5+ years of marketing experience (preferably B2B).Strong knowledge of PPC, SEO, analytics, and CRM tools.Ability to independently manage marketing with high ownership.Excellent communication and coordination skills.Degree in Marketing, Business, Communications, IT, or related field.