Performance Marketing Specialist

We are looking for a results-oriented Performance Marketing Expert who lives and breathes Meta Ads and Google Ads, understands funnels deeply, and can consistently improve CPL and lead quality.Key ResponsibilitiesPlan, execute, and optimise Meta (Facebook & Instagram) and Google Ads campaigns end-to-endDrive high-quality leads at lower cost through continuous optimisationAnalyse funnels from ad → landing page → lead → conversion and identify drop-offsPerform audience research, creative testing, and scaling strategiesOptimise:CPL (Cost per Lead)Lead qualityROAS / conversion efficiencyWork closely with:Sales & counselling team (to assess lead quality)Creative team (for ad copies, creatives, hooks)Tech/landing page team (for conversion optimisation)Run A/B tests on:CreativesAd copiesAudiencesLanding pagesTrack and report performance using Meta Ads Manager, Google Ads, GA, and tracking toolsActively reduce ad waste and scale winning campaigns