Founding Sales

About Rothenhall

Rothenhall is building the AI operating layer for modern businesses.

Our first product, Cailyx, helps companies understand how AI systems discover, perceive, and recommend them, then turns those insights into actions that improve visibility and growth.

We are at an early stage with real customer validation, early measurable outcomes, and a growing founder community across India, Europe, and the US.

Now we're looking for someone to build our sales engine from the ground up.

This isn't a role where you'll inherit a list of leads and follow a playbook.

You'll help write the playbook.

The role

As our Sales Lead / Founding Sales hire, you'll own the journey from first conversation → qualified opportunity → proposal → closed customer → expansion.

You'll work directly with the founder to identify the right customers, develop our sales motion, run discovery calls, demonstrate Cailyx, close deals, and turn what we learn into a repeatable sales process.

You'll have significant ownership over how Rothenhall goes to market.

What you'll own

Lead generation

Identify and build lists of high-potential companies and decision-makers

Research prospects and identify relevant business problems

Build outbound campaigns across email, LinkedIn and other relevant channels

Work with our founder community to generate referrals and warm introductions

Experiment with new channels for acquiring customers

Sales development

Initiate conversations with founders, CEOs, CMOs, growth leaders and other relevant decision-makers

Craft personalized outreach rather than relying on generic templates

Qualify prospects based on pain, urgency, fit and buying intent

Turn cold and warm conversations into qualified opportunities

Discovery & demos

Run discovery calls and understand the customer's business, growth challenges and current workflows

Demonstrate Cailyx and communicate its value in business terms

Translate technical AI/visibility concepts into clear commercial outcomes

Develop proposals and solutions around customer needs

Closing

Own opportunities through the entire sales cycle

Handle objections and commercial negotiations

Follow up relentlessly without being pushy

Close new customers and help establish repeatable deal structures

Maintain accurate pipeline and forecasting

Customer expansion

Stay close to customers after the sale

Identify opportunities for additional products, services or longer engagements

Turn successful customers into referrals, case studies and advocates

Feed customer feedback back into product and GTM

You'll also help build

This is an early-stage role, so you'll be involved beyond traditional sales.

You'll help us figure out:

Who our highest-value customer is

Which industries and personas convert best

Our ideal customer profile

Our sales messaging

Pricing and packaging

Outbound strategy

Sales qualification criteria

Our CRM and pipeline process

What makes prospects convert

Why prospects don't convert

How we turn founder-community relationships into customers

In short: you'll build the sales machine while using it.

What we're looking for

We're looking for someone who is:

Highly driven and comfortable operating with ambiguity

Excellent at communication and relationship building

Confident speaking with founders and senior executives

Strong at consultative selling

Comfortable with outbound prospecting

Persistent without being aggressive

Commercially sharp and outcome-oriented

Comfortable learning a technical/AI product quickly

Excited by early-stage startups

Willing to get their hands dirty across the entire sales funnel