Social Media & Brand Executive

About the job:Key Responsibilities:

1. Build Rie Beauty's monthly social media plan and weekly content calendar in line with brand priorities, product launches, campaigns and business goals.

2. Translate Rie's brand positioning, product stories and visual identity into consistent, engaging and social-first communication.

3. Develop content pillars, recurring formats and new content ideas that build a distinctive and recognisable presence for Rie across social media.

4. Develop concepts, hooks, scripts and creative briefs for Reels, Stories, shoots, static posts and other social-first content, working closely with the in-house creative team from concept through execution.

5. Write and edit captions, Stories and other social copy while maintaining Rie's brand voice, messaging and visual direction.

6. Manage the day-to-day execution of Rie's social media channels, ensuring content is planned, scheduled and published consistently and accurately.

7. Plan and manage Instagram Stories, maintaining a thoughtful mix of product, education, engagement, community, creator content and brand-led communication.

8. Engage with relevant comments, mentions, tags and community conversations, monitor DMs and customer queries, and escalate product, order or customer-service queries to the relevant team when required.

9. Track creator mentions, customer tags and user-generated content, identifying relevant content that can be reshared or adapted for Rie's social channels.

10. Stay updated on social media features, formats, platform changes, beauty and creator trends, identifying opportunities that are relevant to Rie rather than following trends for the sake of them.

11. Regularly review social media performance across metrics such as reach, engagement, saves, shares, watch time, follower growth, profile visits and website traffic from social, and prepare reports with key learnings and recommendations.

12. Use performance insights to understand which products, formats, hooks and content themes resonate with Rie's audience, and apply these learnings to future content planning and creative direction.

13. Identify strong-performing organic content and creative concepts that can be adapted for paid media, and work with the performance marketing team to support the development of social-first creative for paid campaigns.Who can apply:Only those candidates can apply who:have minimum 1 years of experienceare from Delhi onlySalary:₹ 2,00,000 - 2,50,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Other perks:Informal dress code, 5 days a weekSkills required:Social Media Marketing, Branding, Digital Marketing, Creative Thinking, Creative Writing, Copywriting, Content Marketing, English Proficiency (Written), Instagram Marketing, Marketing Strategies , Influencer Marketing and Community ManagementOther Requirements:1. Prior experience working with a beauty, fashion, lifestyle or consumer-facing brand is preferred.2. Strong understanding of Instagram, particularly Reels, Stories and social-first content, with a good sense of what makes content engaging and on-brand.3. Strong writing and communication skills, with the ability to develop hooks, captions, scripts and social copy.4. A strong visual eye and attention to detail, with an understanding of brand aesthetics and consistency.5. Genuine interest in beauty, makeup and the creator landscape, with an awareness of relevant social media and beauty trends.6. Comfortable using social media insights and performance data to understand what is working and improve future content.7. Organised, proactive and comfortable managing multiple content requirements and timelines in a fast-moving environment.8. We are looking for someone who takes ownership, brings ideas to the table and is excited to grow with an emerging beauty brand.About Company:Rie Beauty is a women-founded, homegrown Indian makeup brand. We create thoughtfully crafted, high-performance makeup where texture transforms the way a product feels, applies and performs. Our products are designed keeping Indian skin tones, weather and everyday lifestyles in mind, combining performance with an elevated and effortless beauty experience. Our current range includes Lip Velvet, Whipped Blush and Butter Ink Kohl, with a growing portfolio of makeup products. As a growing beauty brand, we are building a creative, hands-on team that is passionate about makeup, content and creating a distinctive brand in the Indian beauty space.

Responsibilities

Key Responsibilities:

1. Build Rie Beauty's monthly social media plan and weekly content calendar in line with brand priorities, product launches, campaigns and business goals.

2. Translate Rie's brand positioning, product stories and visual identity into consistent, engaging and social-first communication.

3. Develop content pillars, recurring formats and new content ideas that build a distinctive and recognisable presence for Rie across social media.

4. Develop concepts, hooks, scripts and creative briefs for Reels, Stories, shoots, static posts and other social-first content, working closely with the in-house creative team from concept through execution.

5. Write and edit captions, Stories and other social copy while maintaining Rie's brand voice, messaging and visual direction.

6. Manage the day-to-day execution of Rie's social media channels, ensuring content is planned, scheduled and published consistently and accurately.

7. Plan and manage Instagram Stories, maintaining a thoughtful mix of product, education, engagement, community, creator content and brand-led communication.

8. Engage with relevant comments, mentions, tags and community conversations, monitor DMs and customer queries, and escalate product, order or customer-service queries to the relevant team when required.

9. Track creator mentions, customer tags and user-generated content, identifying relevant content that can be reshared or adapted for Rie's social channels.

10. Stay updated on social media features, formats, platform changes, beauty and creator trends, identifying opportunities that are relevant to Rie rather than following trends for the sake of them.

11. Regularly review social media performance across metrics such as reach, engagement, saves, shares, watch time, follower growth, profile visits and website traffic from social, and prepare reports with key learnings and recommendations.

12. Use performance insights to understand which products, formats, hooks and content themes resonate with Rie's audience, and apply these learnings to future content planning and creative direction.

13. Identify strong-performing organic content and creative concepts that can be adapted for paid media, and work with the performance marketing team to support the development of social-first creative for paid campaigns.