PPC Specialist

Responsibilities:•                 Formation of effective and efficient Google Ad strategies•                 Creating, launching, and managing various PPC ad campaigns•                 Conduct keyword research to list keywords (longtail, phrase match, exact match) to bid on.•                 Manage budget and make the best strategies for effective bidding to make maximum ROI.•                 Perform AB testing by creating different ad copies with different headlines.•                 Manage bids and create campaign strategies.•                 Create and finalize attractive and relevant landing pages for google ads.•                 Track KPI to monitor performance.•                 Make plans for audience targeting.•                 Producing reports for ad management and insights.•                 Check and monitor existing ad campaigns and make recommendations on how to optimize and update them.•                 Prepare and produce detailed analysis and ad campaign reports and present them to the other staff.•                 Analyze the latest marketing trends and optimize ad campaigns according to that.•                 Suggest ways to reduce fraud clicks.•                 Make suggestions for creative ad campaigns and templates.•                 Execute quarterly marketing plans to meet overall business targets. Education & Must Have Knowledge In:•                 2 years of experience in Google Ads, online marketing, advertising, or communication•                 Experience with social media platforms, including but not limited to Facebook, LinkedIn, Twitter, Instagram, YouTube, and more•                 Bachelor’s Degree or Master’s in Marketing, Advertising, or Communications required•                 Excellent creative writing skills•                 Excellent communication skills•                 Creative and open to new ideas•                 Adaptable and willing to learn new techniques•                 Should be able to work independently and multi-task