Campus Outreach and Leads Generation Manager

Marketing & Lead Generation Manager

Location: Noida / Hybrid

Employment Type: Full-Time

Experience: 2-4 years

CTC- 5-6 LPA

About the Role

Were looking for a Marketing & Lead Generation Manager who is energetic, execution-focused, and obsessed with growth.

This role is ideal for someone who understands that marketing is not just about campaigns and content it is about building acquisition engines, generating quality leads, improving conversions, and creating scalable growth systems.

You will own lead generation, marketing initiatives, campus ambassador programs, email marketing, and a growing marketing initiatives.

What Youll Do

Build, manage, and scale Campus Ambassador / Campus Growth ProgramsDevelop strategies to generate high-quality leads at scalePlan and execute lead generation campaigns across digital and campus channelsManage and optimize email marketing campaigns, funnels, and nurturing journeysWork closely with the sales team to improve lead quality, conversion rates, and revenueIdentify growth opportunities and experiment with new acquisition channelsBuild processes, dashboards, and systems to track marketing and lead-generation performanceManage and mentor marketing, lead generation, and campus teamsSet team KPIs and ensure consistent execution against targetsAnalyze campaign performance and continuously improve CAC, CPL, conversion, and lead qualityWork on partnerships with colleges, student communities, creators, and other relevant networksIdentify bottlenecks and solve operational and marketing problems quicklyStay updated with new marketing tools, AI tools, automation, and growth strategies

What Were Looking For

25 years of experience in marketing, growth, lead generation, community growth, or a similar roleProven experience building or scaling a Campus Ambassador ProgramStrong understanding of lead generation and marketing funnelsWorking knowledge of email marketing and lead nurturingStrong team management and people-management skillsA growth hacker mindset you enjoy testing, experimenting, measuring, and optimizingHighly enthusiastic about marketing and growthStrong analytical and problem-solving abilitySomeone who takes ownership instead of waiting for instructionsExcellent communication and execution skillsComfortable working in a fast-paced startup environment

Youll Be a Great Fit If You

Think in experiments, numbers, and outcomesCan turn a small marketing initiative into a scalable growth channelHave successfully managed student/campus teamsEnjoy solving problems others find difficultCan manage people while still being hands-on with executionConstantly ask: How can we do this faster, better, and at a larger scale Are comfortable using AI, automation, CRMs, marketing tools, and analytics platforms

Key Performance Metrics

Your performance will be measured through:

Qualified leads generatedLead-to-conversion rateLead qualityCost per lead / acquisition efficiencyCampus Ambassador acquisition and productivityEmail campaign performanceMarketing-to-sales conversionTeam productivity and target achievementNew growth channels launched and scaled .