Social Media Executive

Responsibilities

Oversees all company social media accounts management and reporting.

Plan strategies to drive traffic and engagement to generate leads.

Develop engaging, creative, innovative content and graphics for regularly scheduled posts, which promote brand-focused messages.

Coordinate with other departments to plan social media activities.

Design and handle paid advertising campaigns on LinkedIn and Facebook.

Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.

Monitor and develop reports on competitor activity within social media spaces.

Monitoring users' engagement with and feedback on every post.

Exploring the potential value of social media sites that are not yet in our repertoire.

In-depth understanding of all the latest and familiar social media sites with their associated algorithms.

Finding relevant groups on social channels and contribute.

Connecting with potential leads, and influencers to build a connection.

Stay up to date with social media trends.

Connect with social media influencers to improve brand reputation.

Requirements

Experience – 3+ years of experience

Minimum a bachelor's degree

Prior social media handling experience min 3 years

Experience in handling social media automation tools such as Hoot suite, Hub spot, Buffer etc.

Expert knowledge of all leading social media sites.

Good communication skills.

Flexible and engaging writing style.

Experience with a designing tool (Canva, Illustrator, etc)