Product Manager

Job Description – Product Manager (B2C)Company: Indian retail sweet and snacks brandLocation: Lawrence Road Industrial Area, DelhiWork Mode: HybridExperience: 5+ YearsWorking Schedule: 6 days a weekAbout the CompanyThe company is a fast-growing Indian retail sweet and snacks brand focused on nostalgic, homemade-style products with a strong emphasis on clean labelling, healthier alternatives, and authentic storytelling.Our long-term vision is ambitious, to build a brand that achieves what traditional legacy brands accomplished over decades, but at a much faster pace.Role OverviewWe are looking for an experienced Product Manager (B2C – Digital Platform) to lead the end-to-end product strategy for our consumer-facing website and digital experience. This role will be critical in shaping the website as a core growth channel—driving conversion, engagement, and retention—while ensuring a seamless, intuitive, and high-performing user experience aligned with our brand values.You will work closely with founders, marketing, growth, design, engineering, analytics, and external tech partners to continuously improve website performance through data-driven experimentation and optimization.Key ResponsibilitiesOwn the entire digital product lifecycle for the website, from ideation to launch and post-launch optimizationTranslate consumer behavior, funnel data, and business goals into a clear website and conversion optimization strategyManage and optimize the website as a primary B2C sales and engagement channelDrive conversion rate optimization (CRO) through A/B testing, experiments, and continuous iterationOwn the product roadmap for website features, UX improvements, and technical enhancementsCollaborate with marketing, growth, design, and engineering teams to align user experience, content, pricing, and brand storytellingAnalyze customer journeys, heatmaps, funnel drop-offs, and performance metrics to identify and prioritize improvementsOwn and manage website-related tools and technologies (CMS, analytics, experimentation tools, personalization platforms, etc.)Ensure site performance, usability, and scalability across devices and traffic growthSupport the rollout of successful experiments and features across campaigns and distribution channels.Desired Skills & Qualifications5+ years of overall experience in Product Management3+ years of experience in B2C digital products, preferably in D2C, e-commerce, consumer internet, retail tech, or marketplacesStrong understanding of user behavior, funnels, and conversion optimizationHands-on experience with experimentation frameworks, A/B testing, and performance optimizationExperience working in high-growth startups or scaling digital platformsAbility to balance strategic thinking with hands-on executionStrong stakeholder management and communication skills across technical and non-technical teamsComfort working with data, analytics dashboards, and product performance metricsWhy Join UsBe part of building a ₹1000 Cr consumer brand from the ground upOpportunity to work closely with founders and leadershipLong-term wealth creation through ESOP participationHigh ownership, high impact role in a fast-scaling organization