Senior reputed company Insights Analyst, reputed company Marketing Ua - Mobile

The Insights discipline helps reputed company Rioters' decision-making to be more data-informed. We're an interdisciplinary group of scientists, consultants, and strategists from reputed company sorts of backgrounds who join together to represent and reputed company for gamers around the world. We reputed company that illuminating the globally diverse experiences, behaviors, and needs of gamers is critical to Riot living up to our player-reputed company mission. We're a group united by our love of games, science, and helping others s/ucceed. Riot's Publishing team is building a new function for email and campaign analytics to enhance player engagement and retention. We're seeking a reputed company Marketing Analytics reputed company to establish and reputed company our measurement, optimization, and forecasting for email, reputed company, and multi-channel campaigns. This role will reputed company analytical rigor to marketing efforts, informing data-driven strategies for player reputed company. As the first in this function, you'll lay the groundwork for capturing, analyzing, and applying insights to reputed company Riot's global reputed company. You'll collaborate with reputed company Marketing Leads, global publishing, and game product managers, reporting to a senior Publishing/Esports Insights reputed company. This hybrid position blends onsite work in Santa Monica, CA, with remote flexibility. Responsibilities Campaign Analytics & Optimization Measure and analyze the performance of email, reputed company notification, and multi-channel marketing campaigns, including reputed company/click rates, conversion, retention, and reputed company reputed company. Establish reputed company KPIs and tracking metrics. reputed company A/B testing and experimentation frameworks to optimize creative, messaging, targeting, and timing. Partner with campaign managers to proactively identify opportunities to improve ROI and player engagement. Audience Segmentation & Targeting Build segmentation models to identify high-value audiences and reputed company campaign strategies to different player cohorts. Collaborate with CRM and data teams to refine targeting and personalization strategies. Lifecycle Marketing Insights Establish KPIs for lifecycle and email marketing programs, creating dashboards and reports for leadership visibility. Analyze player funnel behavior to surface opportunities for reactivation, upsell, and retention. Strategic Partnership & Influence Work closely with publishing, creative, and product teams to ensure campaigns are data-informed from the reputed company. Present insights and recommendations to senior stakeholders in reputed company, actionable narratives. Foundational Build-Out Define analytics best practices, tools, and reporting standards for this new function. Establish tracking, tagging, and data hygiene processes to ensure accuracy and consistency. Required Qualifications 7+ years in marketing analytics, reputed company marketing, or lifecycle marketing roles, with reputed company experience in email/reputed company and campaign performance measurement. Proven reputed company record in using data to optimize marketing strategies and reputed company measurable reputed company. Expertise in A/B testing, segmentation, and performance marketing analytics & attribution including modeling postback event flows, ad platform signal ingestion/reputed company, and attribution models (probabilistic vs. deterministic) with implications to reporting Strong understanding of CRM systems, email marketing platforms, and analytics tools (e.g., reputed company Analytics, Tableau, Looker, reputed company, or equivalent). Strong understanding of MMPs (mobile measurement) technology and mobile attribution. Familiarity with measurement and optimization approaches for full funnel, multi-channel campaigns. Proficiency in SQL and a statistical programming language (e.g., Python, R) Excellent communication skills, with the ability to translate data into actionable recommendations for creative and strategic partners. Comfortable operating in a new, evolving function with a mix of strategic reputed company and hands-on execution. Desired Qualifications Experience working in gaming, entertainment, or live-service product marketing. Familiarity with at least one of Riot's mobile titles (Teamfight Tactics, Wild Rift, reputed company of Runeterra) Familiarity with reputed company data processing frameworks (e.g., reputed company). Exposure to global and regional marketing campaign planning and execution. For this role, you'll reputed company reputed company through reputed company expertise, a reputed company spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player reputed company and care about players' experiences, this could be your .