Performance/ Growth Marketing

Responsibilities● Develop and monitor the company’s growth strategy for all stages in the funnel includingdefining a roadmap for each marketing channel● Oversee all online marketing efforts (SEM/SEO, social media, email, blogs, ads, traditionalmedia) and offline marketing efforts (hosting events, word of mouth, etc.)● Maximize the effectiveness of user discovery and our onboarding experience● Develop a system to track conversion rates and measure progress against goals, constantlylooking to eliminate bottlenecks, improve processes, and introduce creative ideas andsolutions that are quickly tested and evaluated● Provide customer insight to the Product team by blending data with a deep understanding ofuser needs, habits, and perceptions developed through targeted interviews, usability studies,and customer feedback● Identify user personas and translate our product and outcomes into external messaging andcommunications● Balance business goals and revenue targets with top-notch user delight as a North Star● Set up CRM to capture detailed and timely data at all user/customer touchpoints● Communicate strategies and results to the leadership team on a consistent basisQualifications● 4+ years of relevant experience in a growth marketing or growth hacking role● Experience setting, executing, and iterating on a growth strategy● Experience scaling customer acquisition, activation, and retention while maximizing lifetimevalue● Experience building, leading, and managing a team of marketers and/or sales persons● Proven experience tracking analytics and developing KPIs● Proven experience in online acquisition tactics and best practices● Strong written and verbal communication skills● Strong organizational skills and attention to detail● Ability to manage multiple tasks and priorities at once● Ability to perform well in a fast-paced, cross-functional, dynamic, and ambiguous startupenvironment