Head - Content Communication (D2C

Strong Consumer Psychology / Conversion Strategy / D2C Growth Strategy Profiles (Health & Wellness / Consumer Brands)Mandatory (Experience 1): Must have minimum 7+ years of experience in content communication strategy to drive conversions across digital platforms (website, ads copy) preferrably for D2C brandMandatory (Experience 2): Must have Hands-on experience in applying consumer psychology to drive conversions (persona building, behavioral targeting, messaging frameworks)Mandatory (Experience 3): Strong exposure to Meta & Google Ads (strategy level) with ability to analyze CTR, CVR, CAC and funnel performanceMandatory (Experience 4): Proven experience in funnel optimization / CRO across landing pages, website journeys, CRM (WhatsApp / Email), and assisted sales funnelsMandatory (Experience 5): Strong Experience in competitive intelligence and Market analysis (tracking competitor ads, messaging, offers, and deriving actionable insights)Mandatory (Experience 6) : Experience working closely with Brand, Marketing, and Sales teams to influence messaging, creatives, and customer journeyMandatory (Skill 1): Strong understanding of Indian consumer psychology and buying behaviorMandatory (Skill 2): Ability to connect data with psychological insights and drive conversion decisionsMandatory (Domain): Must have prior experience working with D2C / consumer brands; experience in health, wellness, nutrition, or lifestyle categories is strongly preferred