Executive- Paid Media

About the job:Key responsibilities:

1. Track metrics such as CTR, CPC, Conversion Rate, CPM, and overall campaign effectiveness.

2. Conduct keyword research, audience targeting, retargeting, and bidding strategy execution.

3. Prepare performance reports, dashboards, and presentations for internal stakeholders.

4. Coordinate with creative/content teams for ad copies, creatives, and landing page alignment.

5. Identify trends, opportunities, and scaling strategies for campaign growth.

6. Run A/B tests across creatives, audiences, and campaign objectives.

7. Plan, launch, and manage paid campaigns across Google Ads and Meta Ads platforms.

8. Handle monthly ad spends ranging from 3 Lakhs to 5 Lakhs across multiple accounts/campaigns.

9. Maintain proper campaign structuring, naming conventions, and account hygiene.Who can apply:Only those candidates can apply who:have minimum 1 years of experienceare from Mumbai onlySalary:₹ 2,40,000 - 3,50,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Other perks:5 days a weekSkills required:Digital Marketing, Google AdWords, Facebook Ads and Performance MarketingOther Requirements:Hands-on expertise in Google Ads and Meta Ads (mandatory).Exposure to LinkedIn Ads will be an added advantage.Strong understanding of CTR, CPC, Conversion Rate, CPM, and paid media metrics.Strong Excel skills for reporting and campaign analysis.Good PowerPoint skills for reviews and presentations.Analytical mindset with strong reasoning skills.Good communication and coordination abilities.Ability to manage multiple priorities in a fast-paced environment.About Company:We're a digital marketing company that works with e-commerce companies, education, EdTech companies, and other industries.

Responsibilities

Key responsibilities:

1. Track metrics such as CTR, CPC, Conversion Rate, CPM, and overall campaign effectiveness.

2. Conduct keyword research, audience targeting, retargeting, and bidding strategy execution.

3. Prepare performance reports, dashboards, and presentations for internal stakeholders.

4. Coordinate with creative/content teams for ad copies, creatives, and landing page alignment.

5. Identify trends, opportunities, and scaling strategies for campaign growth.

6. Run A/B tests across creatives, audiences, and campaign objectives.

7. Plan, launch, and manage paid campaigns across Google Ads and Meta Ads platforms.

8. Handle monthly ad spends ranging from 3 Lakhs to 5 Lakhs across multiple accounts/campaigns.

9. Maintain proper campaign structuring, naming conventions, and account hygiene.