Director Marketing

Provide Thought Leadership to Develop Global Marketing strategies to support and sustain the company’s business growth.

Develop and implement a strategic marketing plan.

Create and manage marketing budgets and monitor costs.

Develop and implement Brand Strategies to build company brand equity

Be custodian for the organization's Brand Guidelines & Brand management across all its verticals & geographies.

Closely work with the leadership team to create growth strategies, new product/ service development, and brand extensions.

Build and inspire creative teams together and vendors as required that guarantees a holistic marketing capability to support the growth of the business

Manage and optimize the websites within the group and use digital marketing methods to increase traffic and the online demand for our services.

Lead communication strategy for marketing initiatives and social media campaigns

Plan, execute, and measure lead generation programs to grow the sales pipeline.

Work to create marketing materials/collateral (physical and electronic) including, presentations, brochures, graphics

Manage, optimize, and provide analytics on the company’s presence in social media and other channels.

Ensure the creation of case study content that demonstrates the benefits of our Services, Products & Training portfolio

Strategic Brand Management

Organize and/or ensure participation in relevant technology events, conferences, trade shows, exhibitions that help to demonstrate the company’s technology authority and create a positive image to attract good talent.

Demonstrate effective communication and Interpersonal Skills.

Ability to work in Global, Matrix and Team environment

Organize PR-related activities to showcase the company and its leadership’s industry strengths.

Undertake competition analysis and tracking with regular updates to Sales & leadership.

Evaluate results of marketing activities and campaigns to measure ROI and effectiveness on marketing initiatives (Awareness, Demand Generation, PR, Events).

Digital Marketing skills SEO, SMO, LinkedIn, Google Ads, Twitter, Facebook