Social Media Manager

Responsibilities ● Develop and execute a comprehensive social media strategy aligned with Rocketlane's overall marketing goals and target audience. ● Manage our LinkedIn, Twitter, and Instagram pages to ensure consistent brand messaging and engagement. ● Create and publish engaging posts, articles, images, and videos that resonate with our target audience. ● Monitor social media trends, industry developments, and competitor activities to identify opportunities for optimization. ● Collaborate cross-functionally with the marketing, design, and product teams to ensure consistent brand messaging and a cohesive online presence. ● Actively engage with followers and respond to comments, messages, and inquiries promptly and professionally. ● Implement strategies to drive lead generation, pipeline growth, and conversion through social media channels. ● Develop and maintain a content calendar to plan and organize posts, campaigns, and initiatives. ● Analyze social media performance using relevant metrics and tools, and provide regular reports with actionable insights to improve engagement and conversion rates. ● Collaborate with the content team to ensure social media content aligns with broader content marketing strategies. ● Create high-quality written content, including blogs, e-books, and other forms of thought leadership materials. ● Contribute to the creation of product marketing content, highlighting Rocketlane's features, benefits, and unique value proposition. Qualifications ● Bachelor's degree in Literature, Marketing, Communications, Business, or a related field preferred. ● Strong understanding of social media platforms, trends, algorithms, and best practices. ● Excellent written and verbal communication skills, with the ability to craft engaging and persuasive content. ● Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment. ● A genuine passion for social media marketing and a willingness to stay updated on industry trends. Good-to-have ● 1-2 years of work experience as a social media manager or similar role, preferably within a B2B SaaS startup environment. ● Proficiency in social media management tools, analytics platforms, and scheduling software. ● Familiarity with content marketing strategies, SEO principles, and lead generation tactics. ● Basic knowledge of graphic design and video editing tools is a plus. Benefits ● Competitive salary and performance-based incentives. ● Opportunity to contribute to a rapidly growing startup and make a significant impact on its success. ● A collaborative work environment that values creativity and innovation