Lead Generation and PPC

Job description:We are looking for an experienced professional to lead our lead generation and PPC strategy. The role focuses on driving high-quality leads, managing ad campaigns, and ensuring strong ROI. The ideal candidate will have leadership skills, hands-on PPC expertise, and a proven record of improving lead conversions.ResponsibilitiesCreate and manage lead generation strategy to meet business targets.Plan and run PPC campaigns on Google Ads, LinkedIn, Meta, and Display networks.Optimize ad budgets to lower cost per lead (CPL) and improve ROI.Guide and mentor a team of lead generation and PPC executives.Work with sales teams to improve lead-to-customer conversion.Track and report KPIs like leads, CPL, CTR, CAC, and ROI.Skills Needed8–12 years of experience in lead generation and PPC.Strong knowledge of Google Ads, LinkedIn Ads, Meta Ads, and YouTube.Experience with CRM and automation tools (HubSpot, Salesforce, Zoho).Ability to analyze data and make decisions to improve performance.Team management and leadership skills.Edtech experience is mandatory.Job Type: Full-timeBenefits:Health insuranceLife insuranceProvident FundAbility to commute/relocateSaravanampatti, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)Experience:Working in Edtech: 2 years (Preferred)Work Location: In person