Sr. Associate - Performance Marketing [Google Ads]

MANDATORY CRITERIA:1 to 4 years of experience in Google Ads campaign management.Should have worked with good agenciesMust have Experience with B2C, D2C, fashion, FMCG, or aggregators Must have handled a minimum monthly ads budget of ₹5+ lakh.Strong communication skills are importantLooking for immediate, 30 days or max 45 days notice period candidates or either they have buyout options.DESCRIPTION:WHAT YOU WILL DO:Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, LinkedIn and other platforms.Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions. WHAT WE ARE LOOKING FOR:Experience: 1 to 3 years of experience in Google Ads campaign management.Educational Background: Btech/ BCA from Tier 1 institutionSelf-driven and a strong bias for action, fitment in startup culture.In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaignsBudget Management: Proven track record of running campaigns with budgets of ₹5 Lakh+ per month.Hands-on experience: in Google Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.Someone who can manage complexity and is good at problem solving with a first-principles approach