Campaign Manager

Roles and Responsibilities

Structuring campaigns and ad groups, and determining the best settings

Conducting social media audits to ensure best practices are being used

Coordinating with the sales team to create marketing campaigns

Monitoring key online marketing metrics to track the success

Optimizing content for the website and social media platforms

Analyzing campaign metrics/data and providing interpretation and suggestions for improving performance

Ensuring that the brand message is consistent

Executing new and creative collaborations among technologies and platforms

Determining what content will reach customers

Skills and Qualifications

Bachelor’s degree in any discipline is required

Exceptional knowledge and experience in lead generation/performance marketing on Google and Facebook

Analytical mindset with experience in Google Analytics and Google Tag Manager

Minimum 1 year of proven work experience

Ability to work independently and in a team environment

SEO, SEM Knowledge

Google AdWords and Facebook Ads

Knowledge of PPC

Campaign Delivery

Managing Campaign Budgets

Campaign optimization