Asst. Manager - Marketing (Remote)

Peekaboo is looking for a dynamic B2C marketing professional to drive marketing and outreach for the brand. The person will be responsible for building Peekaboo’s mindshare and recall among its target audience. He/she will be responsible for all digital assets, outreach and communication including SEO, content marketing, social media, email campaigns, and website and analysis and reporting on these.

Responsibilities

Overall responsibility for digital marketing and inbound lead generation strategy

Plan and execute multiplatform digital marketing & BTL campaigns as required

Understand business objectives and revenue goals, as part of the strategy development process

Plan and run conversion testing and other experiments

Be the point of contact for related vendors and agencies, as needed

Develop and execute an ongoing promotion strategy – PPC and organic

Act as our community manager on our social media accounts

Ideate and create content for SM and/or brief creative/content team on what content is to be created.

Create and maintain a marketing calendar, especially for SM content creation and scheduling

Responsible for ensuring the timely creation and posting of such content

Own the creation of landing pages and other conversion opportunities

Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth

Oversee paid media advertising campaigns on Google, Instagram, Facebook, and so on

Be responsible for website performance & uptime, with a focus on optimizing for user experience

Deliverables

Sustained inbound marketing funnel for new customer acquisition

Mutually agreed targets for revenue generation

Increased brand awareness and recall with

Increase user engagement on company assets and social media pages

Collaborate with other team members to come up with effective promotions

Requirements

Exceptional creative and project management skills, with a keen eye for detail.

Comfortable working in a fast-paced, deadline-driven environment.

Self-directing and agile, with the ability to quickly pivot strategies, as needed.

2 – 4 years of experience with digital marketing for a consumer brand.

Familiarity with creating and running PPC / PPL / Retargeting campaigns

Passionate, creative thinker with exceptional analytical skills.

Team player with superb collaboration and communication skills.

Ability to excel under minimal supervision, while reporting results and conferring with superiors on unusual matters and seeking feedback as needed