Digital Marketing - Internship

About the internship:Selected intern's day-to-day responsibilities include:

A. Campaign execution & management:

1. Set up, launch, and manage campaigns in Meta Ads Manager

2. Handle campaign structure (Campaign - Ad set - ad), audience targeting, creative uploads & ad copy implementation

3. Ensure campaigns go live error-free and on time

B. Daily monitoring & optimization:

1. Track and manage performance daily spend, CTR, CPC and CPA

2. Identify issues such as- High CPA, low CTR, ad fatigue and take action (pause, adjust, escalate)

C. Performance analysis:

1. Analyze campaign data and identify - What's working and what's not working

2. Share insights and suggest improvements based on data

D. Testing & experimentation

1. Execute A/B tests for - Creatives, audiences and ad copies

2. Support continuous testing to improve performance

E. Reporting & tracking:

1. Maintain daily performance reports

2. Track spend vs results and campaign performance trends

3. Ensure data is updated and accurate

F. Cross-team coordination:

1. Work closely with creative team (for new ads) and strategy team

2. Ensure timely execution of campaigns and iterations

G Learning & improvement:

1. Stay updated on Meta Ads best practices and platform updates

2. Continuously improve execution quality and speed

H. Other responsibilities:

1. Check all active campaigns (twice daily)

2. Monitor key metrics (CTR, CPA, spend)

3. Pause or flag underperforming ads

4. Launch new campaigns and creatives

5. Update performance sheets

6. Coordinate with team for upcoming tests

Key metrics (Must understand - The candidate should have basic working knowledge of these metrics):

1. CTR (Click-through rate)

2. CPC (Cost per click)

3. CPA (Cost per acquisition)

4. ROAS (Return on ad spend)Who can apply:Only those candidates can apply who:are available for full time (in-office) internshipcan start the internship between 15th Oct'26 and 19th Nov'26are available for duration of 3 monthsare from Hyderabad onlyhave relevant skills and interestsStipend:INR₹ 14,000 - 15,000 /monthDeadline:[hidden]:59:59Other perks:Letter of recommendationSkills required:Digital Marketing, Facebook Ads and Instagram AdsAbout Company:We are an optimistic and ambitious lot, hoping to impact all of humanity. So, here is our reason to exist: To ensure the lasting health and well-being of humanity by pre-empting diseases and offering preventive, precision, natural medication. It's the simple thought of bringing two worlds together - can the goodness of nature turn a new leaf and embrace the rigors of science? We believe, yes. That's why we are setting a new standard of precision and efficacy in plant-based medications.

Responsibilities

Selected intern's day-to-day responsibilities include:

A. Campaign execution & management:

1. Set up, launch, and manage campaigns in Meta Ads Manager

2. Handle campaign structure (Campaign - Ad set - ad), audience targeting, creative uploads & ad copy implementation

3. Ensure campaigns go live error-free and on time

B. Daily monitoring & optimization:

1. Track and manage performance daily spend, CTR, CPC and CPA

2. Identify issues such as- High CPA, low CTR, ad fatigue and take action (pause, adjust, escalate)

C. Performance analysis:

1. Analyze campaign data and identify - What's working and what's not working

2. Share insights and suggest improvements based on data

D. Testing & experimentation

1. Execute A/B tests for - Creatives, audiences and ad copies

2. Support continuous testing to improve performance

E. Reporting & tracking:

1. Maintain daily performance reports

2. Track spend vs results and campaign performance trends

3. Ensure data is updated and accurate

F. Cross-team coordination:

1. Work closely with creative team (for new ads) and strategy team

2. Ensure timely execution of campaigns and iterations

G Learning & improvement:

1. Stay updated on Meta Ads best practices and platform updates

2. Continuously improve execution quality and speed

H. Other responsibilities:

1. Check all active campaigns (twice daily)

2. Monitor key metrics (CTR, CPA, spend)

3. Pause or flag underperforming ads

4. Launch new campaigns and creatives

5. Update performance sheets

6. Coordinate with team for upcoming tests

Key metrics (Must understand - The candidate should have basic working knowledge of these metrics):

1. CTR (Click-through rate)

2. CPC (Cost per click)

3. CPA (Cost per acquisition)

4. ROAS (Return on ad spend)