Head - Performance Marketing

Job Role: Senior Manager - Performance MarketingYou should apply if you have:Expertise in media mix optimization and analytics in a D2C growth startup.Proven success in executing multi-channel marketing campaigns for D2C and eCommerce businesses.Prior experience and proven record in solving performance marketing campaigns for D2C businesses - Website & AppStrong skills building advanced dashboards for real-time reporting.A data-driven mindset focused on measuring and optimizing campaign performance.Experience in marketing leadership roles at D2C brands or marketplaces.A passion for scaling businesses, supported by an entrepreneurial spirit.Proficiency in analyzing marketing data, user feedback, and campaign results to shape strategies.Knowledge of A/B testing, incrementality studies, and channel optimization.Ability to develop strategies for user acquisition, retention, and lifecycle optimization.Skills in identifying and testing innovative approaches to capture market demand.Proven track record of working across teams to share insights and drive results.You should not apply if you:Can’t work in ambiguity.Can’t build processes or structures.Prefer to work in silo as an individual contributor.Are not passionate about the health and nutrition industry.Have not managed teams before.Have not worked directly with a large consumer brand before.Don't enjoy a hands-on approach and prefer a purely delegative leadership style.Skills Required:Bachelor's/Master’s degree in Marketing, Business Analytics, or related fields.Experience in marketing analytics, performance marketing, or MarTech.Advanced knowledge of marketing platforms like Google, Meta, Appsflyer, Moengage & able to do media mix optimisations basis incrementalityProficiency in visualization tools like Power BI and Tableau, with experience in automation.Strong analytical skills for deriving actionable insights from large datasets.Expertise in A/B testing, lift studies, and performance tracking.Excellent communication and stakeholder management.What will you do?Lead data-driven strategies to drive growth across D2C and eCommerce channels.Develop and automate dashboards for performance monitoring and insights.Oversee campaign optimization across platforms like Amazon, Meta, and Google.Analyze customer lifecycle data to improve acquisition, retention, and conversion.Manage marketing budgets to maximize ROI through targeted campaigns.Collaborate with internal and external stakeholders for seamless project execution.Stay updated on trends and leverage analytics for strategic decision-making.Work Experience:Proven experience in analytics-focused marketing roles within D2C or eCommerce.Working Days: Monday - Friday'Location: Golf Course Road, Gurugram, HaryanaPerks:Friendly atmosphereHigh learning & personal growth opportunityDiverse work environmentWhy Nutrabay:We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that’s revolutionising the health industry.Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.About Nutrabay:Nutrabay is one of the largest health & nutrition store in India. We are proudly a bootstrapped business with lakhs of customers that trust us. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products.