Social Media Strategist (Kolkata Metropolitan Area)

As a

Social Media Strategist

at

Graph

, you will play a pivotal role in driving the organic growth, engagement, and sales for a portfolio of

minimum 4 to 5 brands

. Your responsibilities will encompass end-to-end brand management, requiring coordination internally and externally to deliver comprehensive services aligned with Graph's commitment to visual and strategic excellence. The key responsibilities will be managing social media marketing campaigns, creating compelling content strategies, optimising social media platforms, handling public relations, and ensuring effective communication. Daily tasks include developing and implementing social media plans, analysing data and staying updated on industry trends and best practices.

Key Responsibilities:

Strategic Marketing:

• Develop and implement effective marketing plans tailored to each assigned brand.
• Focus on organic growth strategies, platform engagement, and targeted audience reach.
• Devise creative ideas and integrate offline and online marketing efforts to meet yearly goals.

Client Coordination:

• Act as the main point of contact for clients, ensuring seamless communication and client satisfaction.
• Plan and share content calendars weeks in advance, incorporating occasional content and client feedback.
• Pitch additional services offered by Graph to enhance the client's overall marketing strategy.

Trend Awareness:

• Stay up-to-date with marketing trends, memes, audio trends, and incorporate them into monthly plans.
• Utilise creative thinking to make posts go viral and enhance brand visibility.

Performance Analysis:

• Scrutinise and analyse the effectiveness of marketing plans and strategies.
• Prepare detailed monthly reports documenting successful and unsuccessful strategies for client review.

Content Creation and Coordination:

• Shoot reels, both behind and in front of the camera, ensuring engaging and agile content.
• Collaborate with design and motion graphics teams to create visually appe .