Retail Sales Manager - North (GT&MT) Delhi

Retail Sales Manager – GT & MT

Fortune Gourmet (Adani Wilmar)

North Delhi

Position

Retail Sales Manager – GT & MT

Company

Fortune Gourmet (Adani Wilmar)

Location

North Delhi

Experience

8 – 12 Years

Reporting To

Area Sales Manager / Regional Sales Manager

Role Summary

Responsible for driving retail sales across both General Trade (GT) and Modern Trade (MT) channels in the North Delhi territory, managing distributor/retailer networks, and delivering primary and secondary sales targets for the Fortune Gourmet portfolio.

Key Responsibilities

Manage and grow GT (kirana, wholesale, distributor network) and MT (supermarkets, hypermarkets, chain stores) channels simultaneously in North Delhi

Achieve monthly/quarterly primary and secondary sales targets

Appoint, develop, and monitor distributors and stockists; ensure adequate ROI and stock availability

Build and maintain relationships with key MT accounts (chain buyers, category managers)

Drive market penetration, new outlet expansion, and range selling

Plan and execute trade promotions, schemes, and merchandising activities

Monitor competitor activity, pricing, and market trends in the territory

Lead, train, and manage a team of Sales Officers/Executives and merchandisers

Ensure timely and accurate sales reporting (DSR, claims, scheme settlements)

Coordinate with supply chain for stock planning and fill-rate management

Requirements

8–12 years of experience in FMCG sales, with proven exposure to both GT and MT channels

Prior experience in edible oil / food FMCG category preferred (Fortune, Saffola, Sundrop, Emami, etc.)

Strong knowledge of North Delhi trade geography and distributor landscape

Experience managing a sales team and distributor network

Graduate / MBA preferred

Strong negotiation, analytical, and relationship management skills

Job Description prepared for internal hiring / job posting use.