GTM Manager (Remote)

About the RoleWe’re looking for a GTM Manager to help build and scale the growth engine for our D2C wellness brand.You’ll own the go-to-market strategy across customer acquisition, content, campaigns, conversion, and retention — from identifying the right audience to turning them into paying customers.What You’ll DoDefine our target audience, segments, and customer personasBuild and execute GTM and growth strategiesIdentify and test acquisition channels — organic, paid, influencers, communities, partnerships, etc.Work closely with the content team on campaigns, social content, and brand messagingImprove website/product-page conversion and customer journeyTrack CAC, conversion rate, repeat purchases, retention, and revenueRun growth experiments and double down on what worksUnderstand customer behaviour, feedback, and purchase driversWork with founders and the team to build a repeatable D2C growth engineWhat We’re Looking For3+ years in D2C, growth, GTM, e-commerce, consumer marketing, or brand growthExperience with wellness, beauty, health, nutrition, FMCG, or consumer products is a plusStrong understanding of customer acquisition and conversionHands-on experience with social media, influencers, performance marketing, and/or e-commerceComfortable working with data and making decisions based on resultsStrong execution mindset and ability to work independentlySomeone who builds, tests, learns, and moves fastWhat We WantWe’re not looking for someone who just makes marketing plans.We want someone who can understand the customer, build the GTM strategy, execute it, and drive measurable sales and growth.